Senior Marketing Financial Analyst

Role Summary
We are seeking a highly skilled Marketing Senior Financial Analyst to support client's ongoing transformation initiatives and ensure accurate, consistent, and actionable reporting across global marketing. This role will own all strategic Wave-related marketing reporting, maintain evolving attribution and reporting methodologies from Finance and the Transformation Office, and act as the bridge between marketing, finance, and transformation teams.
The analyst will prepare monthly reporting packages, maintain calculators and initiative forecasting models, and combine financial cost/impact, revenue, and headcount data into simple, consistent reporting structures for Initiative Owners (IOs) and Workstream Leads (WSLs). This position requires a unique blend of financial reporting expertise and marketing analytics experience, with advanced Excel/financial modeling skills and a strong understanding of marketing KPIs, attribution, and performance reporting.
This role plays a critical part in supporting the transformation efforts and enabling marketing's shift toward becoming a growth-focused organization. By ensuring that financial impact, marketing performance, and transformation initiatives are reported accurately and consistently, this contractor will help marketing leaders demonstrate value, optimize investments, and drive enterprise-wide growth.
Key Responsibilities

• Lead all monthly marketing Strategic Wave reporting (of 40+ global initiatives), including preparation, validation, and delivery of reporting packages for Initiative Owners and Workstream Leads.
• Maintain and evolve reporting/attribution methodologies provided by Finance and the Transformation Office, ensuring consistency across marketing.
• Build and manage financial models, calculators, and forecasting tools to support marketing reporting and decision-making.
• Partner with Marketing IOs and Workstream Leads to communicate reporting requirements, align on KPIs, and ensure consistent inputs.
• Integrate and reconcile financial cost/impact, revenue reporting, and headcount data into a unified reporting structure.
• Collaborate with the global marketing analytics team to align Wave reporting with regional forecasts and integrate into broader marketing forecasting and target planning.
• Act as a key liaison with Financial Planning & Analysis (FP&A) leads, Transformation Leads, and Marketing Initiative Owners, ensuring accurate adoption of reporting guidance.
• Support strategic discussions around marketing influence in Wave initiatives, ensuring marketing's contribution is properly accounted for.
• Provide ad hoc analysis and insights to support the transformation to a growth-oriented marketing organization.

Requirements

• Bachelor's degree in Finance, Marketing, Economics, or Data Analytics (Master's preferred).
• 7+ years of progressive experience in financial reporting, FP&A, or financial analysis, ideally with experience in global marketing organizations.
• Strong background in marketing analytics, marketing finance, or P&L reporting with proven ability to support marketing leaders.
• Advanced Excel/financial modeling skills (DAX, complex formulas, pivoting large datasets, scenario modeling).
• Proficiency with the Microsoft Suite; experience with BI/reporting tools (Power BI, Tableau, or similar) preferred.
• Deep understanding of P&L statements, forecast modeling, and financial planning processes.
• Demonstrated knowledge of marketing KPIs, attribution models, and revenue reporting.
• Strong analytical and problem-solving skills with the ability to synthesize complex data into simple, actionable insights.
• Excellent communication and stakeholder management skills; proven ability to collaborate across Finance, Transformation, and Marketing.