Marketo Integration Specialist

Role: Marketo Integration Specialist
Location: Remote
Overview:
We are seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI.
Key Responsibilities:
Marketo Campaign Management:
Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo.
Integration & Data Management:
Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution.
Lead Lifecycle Management:
Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts.
Reporting & Analytics:
Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements.
Qualifications:
4+ years of experience in marketing automation, preferably in B2B SaaS or tech environments.
Proven experience with Adobe Marketo (certification a plus).
Strong working knowledge of Salesforce CRM and how it integrates with Marketo.
Familiarity with campaign attribution, lead scoring models, and lifecycle stages.
Ability to troubleshoot sync issues and perform data hygiene tasks.
Proficient in using tokens, segmentation, smart lists, and reporting in Marketo.
Understanding of HTML/CSS for email formatting (preferred).
Excellent communication, project management, and collaboration skills
Preferred Tools & Skills:
Marketo Certified Expert (MCE)
Experience with Salesforce Process Builder / Flows
Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft
Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus
Must Have Skills:
B2B SaaS or tech environment.
Hands-on expertise with Adobe Marketo (Marketo Certified Expert preferred).
Salesforce CRM, especially regarding lead management and campaign tracking.
Proven experience in lead scoring, segmentation, and nurturing strategies.
Skilled in using smart lists, tokens, forms, and workflows within Marketo.
Troubleshoot integration and sync issues and execute data cleanup/hygiene best practices.
Good understanding of HTML/CSS for formatting emails and landing pages.
Nice to have Skills:
Marketo Certified Expert (MCE)
Salesforce Process Builder / Flows
Familiarity with other MarTech tools such as Bizible, Drift, ZoomInfo, Salesloft
Experience with SQL or BI tools (Tableau, Power BI) is a plus