Digital Marketing Manager

  • San Diego, CA
  • Posted 18 hours ago | Updated 6 hours ago

Overview

On Site
USD 100,000.00 - 150,000.00 per year
Full Time

Skills

Digital Marketing
Sales
Recruiting
Media
Functional Analysis
Presentations
Auditing
PowerPC
Brand
KPI
Market Research
Competitor Analysis
Delegation
Workflow
Customer Satisfaction
Training
Pay Per Click Management
Electronic Commerce
Retail
Amazon Web Services
Advertising
Project Management
Analytical Skill
Communication
Clarity
Microsoft Office
Microsoft Excel
Data Analysis
Reporting
Organizational Skills
Management
Mentorship
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET

Job Details

Description

We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Advertising Specialist. This is a five day/week onsite position in their San Diego office.

Primary Responsibilities:

Through the use of company and department practices and procedures, manages the Amazon search campaigns for clients of varying sizes. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required

Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance

Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis

Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success

Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements.

Develops and implements detailed PPC strategy for assigned clients

Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges

Engages in weekly department scrums and training sessions to deepen knowledge within the channel

Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals

Conduct in-depth market research and competitor analysis to inform campaign strategies

Maintains frequent and excellent communication both on internal teams and externally with assigned clients

Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes

Drives strategic initiatives to improve operational performance, profitability, and client satisfaction

Assist in the development of new department training materials Designs new toolsets and templates to empower teams across the organization

Serves as an SME or Trainual content owner for up to three department-specialized functions, providing guidance and training to team members

Mentors and guides Advertising Strategists, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives.

Maintains or exceeds department-established performance standards

Other duties as assigned

Requirements

Bachelor's degree in marketing, business, or a related field or equivalent work experience

Eight or more (8+) years of related experience in advertising with specific expertise in Amazon PPC management

(agency experience preferred) or related roles, 4+ years of which include Amazon e-commerce preferably familiarity with both seller central and vendor central platforms.

Demonstrates excellent understanding of department practices, procedures, and specialized functions. Applies independent judgment in selecting methods and techniques for obtaining solutions for projects

Advanced experience with Amazon retail search advertising, Google paid search advertising, or similar platforms is highly valued

Expert knowledge managing campaigns in various platforms, including Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect

Advanced project management skills, with a track record of leading successful initiatives

Analytical mindset with the ability to make data-driven recommendations

Advanced communication skills, both verbal and written, demonstrating clarity and precision

Excellent skills utilizing Google/Microsoft Office Suite(s) with effective navigation and utilization skills in Excel/Google Sheets for data analysis and reporting

Excellent organizational skills and the ability to manage multiple priorities effectively

Proven ability to mentor and train team members

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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