Growth Marketing Lead ? SaaS

• define ideal customer profiles and messaging,
  
• build the marketing website and landing pages (working with design/engineering as needed),
  
• create and optimize acquisition funnels,
  
• set up analytics and attribution, and
  
• run experiments to drive qualified signups, demos, and revenue.
  

Requirements

• Develop the GTM strategy for Assetron.ai?s initial launch and early growth, as part of Ajmera Infotech?s fractional CRO services.
  
• Define ideal customer profiles (ICPs) and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs).
  
• Create a messaging and positioning framework that clearly articulates the value of Assetron.ai and other SaaS offerings supported by Ajmera Infotech Inc.
  
• Analyze competitors and adjacent tools to identify differentiators and opportunities.
  

• Lead the creation and launch of the marketing website for Assetron.ai (and future SaaS products as needed).
  
• Own copywriting for homepage, product pages, feature pages, pricing, and vertical-focused pages.
  
• Design and test conversion-focused landing pages for specific campaigns and audiences.
  
• Ensure clear, frictionless paths to demo requests, free trials, and signups.
  

• Design and execute full-funnel acquisition strategies, including:
  
• SEO and content marketing
  
• Paid search (e.g., Google Ads)
  
• Paid social (e.g., LinkedIn, Meta)
  
• Retargeting campaigns
  
• Email marketing and marketing automation
  
• Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings)
  
• Plan, launch, and optimize campaigns around product launch, new features, and industry-specific solutions.
  

• Develop Assetron.ai?s thought leadership and educational content, such as:
  
• blog posts, guides, and how-tos,
  
• industry/role-specific solution pages,
  
• comparison pages against incumbent tools,
  
• simple case studies and customer stories (as they become available).
  
• Work with product and technical teams at Ajmera Infotech Inc. to ensure the market narrative aligns with product capabilities and roadmap.
  

• Design and implement email nurture flows for leads, trials, and new customers.
  
• Build communication journeys that support:
  
• onboarding, activation, and product adoption,
  
• trial-to-paid conversion,
  
• ongoing engagement and upsell opportunities where appropriate.
  
• Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective.
  

• Set up and manage analytics and tracking, including:
  
• Google Analytics (GA4) or equivalent,
  
• funnel and event tracking,
  
• basic attribution and campaign performance reporting.
  
• Design and run A/B tests across landing pages, ads, and email campaigns.
  
• Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators).
  

• Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc.
  
• Collaborate with leadership to standardize GTM and growth processes that can be reused across engagements as part of Ajmera?s fractional CRO and growth services.
  

• A live, conversion-optimized marketing site for Assetron.ai.
  
• Clear ICP and messaging framework documented and in use across website and campaigns.
  
• At least one repeatable acquisition channel (e.g., targeted campaigns, content + SEO, outbound + landing pages) delivering qualified leads or trials.
  
• Email nurture flows up and running for new leads and trial users.
  
• Analytics and basic attribution set up, with a regular growth report shared with Ajmera Infotech leadership.
  
• A clear roadmap of growth experiments for the next 3?6 months.
  

• 5?10+ years of experience in B2B SaaS in one or more of the following roles:
  
• Growth Marketing
  
• Performance/Demand Generation
  
• Product Marketing with strong acquisition emphasis
  
• Proven experience owning or significantly driving acquisition for a SaaS product (preferably zero-to-one or early-stage).
  
• Ability to write strong, clear, conversion-focused marketing copy for technical and business audiences.
  
• Hands-on experience with:
  
• building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front-end developers),
  
• setting up and optimizing paid campaigns,
  
• using analytics tools and making decisions from data.
  
• Strong comfort working closely with product, engineering, and leadership teams.
  
• Track record of designing experiments, learning quickly from results, and iterating.
  
• Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency.
  

• Experience marketing tools in one or more of: IT asset management, inventory management, ITSM, workflow automation, or related B2B SaaS categories.
  
• Familiarity with:
  
• SEO content strategy,
  
• attribution challenges in multi-channel SaaS,
  
• PLG (product-led growth) motions.
  

• Not a junior marketing role.
  
• Not limited to social media or ?brand awareness? only.
  
• Not a role where you wait for direction ? this requires ownership and initiative.
  
• Not purely a high-level strategic role; you will be both strategic and hands-on.
  

Benefits

• Opportunity to build the growth engine from the ground up for a flagship SaaS product (Assetron.ai) and future products.
  
• Work as part of Ajmera Infotech?s fractional CRO and product services, directly shaping how SaaS products go to market and grow.
  
• Collaborate with a capable global engineering and product team already building at scale.
  
• High autonomy and direct, visible impact on product adoption and revenue.
  
• Competitive compensation and the opportunity to grow as the SaaS and services portfolio expands.