Senior Digital Analyst

RESPONSIBILITIES:
Kforce has a client that is seeking a Senior Digital Analyst - Product Analytics x2 for a 6 month contract role to start. This position is in San Francisco, CA or Brooklyn, NY and will usually be in the office Monday - Thursday.

Summary:
For this role strong communication and presentation skills are imperative as this person will be presenting analytics findings to high level stakeholders, including VPs, SVPs and the CEO directly.

Duties/Day to Day Overview:
* Produce Weekly Performance Reports: Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads
* Respond to Ad-Hoc Analysis Requests: Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams
* Proactively Develop Reports: Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data
* Collaborate on Testing and Personalization: Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization. Drive consensus and buy-in from key stakeholders
* Lead A/B and MVT Testing: Plan, execute, and analyze A/B and multivariate tests on the site in partnership with brand site managers and developers; Utilize testing tools and vendor support to optimize site performance
* Analyze Marketing Programs: Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, web analytics, and legacy systems
* Develop Advanced Analytics Reports: Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions

REQUIREMENTS:
* Bachelor's degree in a relevant field or equivalent professional experience
* 2+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis
* Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies
* Experience with Adobe Analytics as their primary web analytics tool; Able to articulate how did they use Adobe Analytics for their current web analytics function
* Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions
* Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis

Additional:
* Proven ability to present analytics data clearly and effectively to business leaders at the Manager/Director level, translating technical data into actionable business insights
* Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines
* A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization
* A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences
* Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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