Website Analytics Manager - Remote 12 Months Contract

Overview

Remote
Depends on Experience
Contract - W2
Contract - Independent
Contract - 12 Month(s)
No Travel Required
Unable to Provide Sponsorship

Skills

Google Analytics (GA4)
Google Analytics 360
Google Tag Manager (GTM)
Tealium
JavaScript
JSON
A/B Testing
Webtrends

Job Details

Job Title: Website Analytics Manager Government Project (35 hrs/week)
Location: Remote
Duration: 12 Months Potential for Extension
Work Hours: Monday Friday, 9 AM 5 PM ET (35-hour work week)

About the Role
We are seeking an experienced Website Analytics Manager to join a high-visibility digital services team within a large city government. You will help drive data-informed decision making across 500+ public-facing digital properties, ensuring accurate analytics tracking, insightful reporting, and improved user experiences for millions of citizens. This is a remote position supporting a mission-driven organization, with a strict 35-hour workweek for work-life balance.
Key Responsibilities
  • Partner with the Digital Service team to understand analytics requirements and implement best-in-class tagging strategies.
  • Define best practices in analyzing online user behavior, configuring analytics tools, and interpreting findings.
  • Write technical and functional site analytics requirements for digital properties.
  • Develop custom JavaScript/JSON for analytics tracking as needed.
  • Lead regular tagging audits to ensure data accuracy and compliance.
  • Provide technical expertise to development leads and project managers, including estimates and recommendations.
  • Run scheduled analytics reports, providing meaningful insights to improve user experiences.
  • Conduct ad-hoc reporting and analysis to support stakeholder needs.
  • Maintain documentation including data dictionaries and analytics requirements.

Mandatory Qualifications
  • 8+ years in reporting, analytics, and technical implementation.
  • 4 5+ years managing enterprise-class analytics platforms (Google Analytics 360, GA4, Web Trends).
  • Hands-on experience with Google Tag Manager (GTM), Tealium, and platform migration projects.
  • Strong custom reporting, advanced segmentation, and goal configuration skills.
  • Intermediate Excel skills for combining multi-source data into cohesive reports.
  • Excellent communication skills for collaboration with leadership and stakeholders.
  • Understanding of agile practices and modern development methodologies.

Preferred Qualifications
  • 8+ years in digital software development.
  • Strong passion for data-driven UX optimization.
  • Experience with A/B testing, multivariate testing, and related best practices.
Application Instructions:
Please apply with your resume.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.