Marketing Product Manager

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Product Manager in Redmond, WA.

Responsibilities:
Strategic Planning:
* Develop and execute comprehensive website strategies that align with overall marketing and business goals
* Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives

Content Management:
* Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging
* Collaborate with content creators, designers, and developers to optimize user experience
* Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget

Search Optimization:
* Implement SEO best practices to improve search engine rankings and drive organic traffic

Generative Engine Optimization (GEO):
* Optimize for AI-driven answer engines (Copilot, Perplexity, SGE) by structuring content for answerability, citations, and authoritative summaries

Analytics:
* Monitor performance, analyze user behavior, generate insights to inform continuous improvement
* Use deep knowledge of web best practices, BI, qualitative insights, experimentation, and competitive reviews to optimize for the best customer journey

User Experience (UX) Optimization:
* Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback
* Focus on creating a seamless and intuitive user journey and continually improvement of user experience

Cross-Channel Integration:
* Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints

REQUIREMENTS:
* Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or related field and 5-7+ year(s) of integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
* At least 3-4 years of hands-on digital marketing experience in a B2B role; 5+ years preferred
* Experience in creating executive presentations and white-papers
* Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
* Customer experience - Focus to improve customer experience, gain efficiencies and improve performance
* Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
* Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
* Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
* Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
* Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
* Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
* Executing with precision - Ability to own high visibility marketing activities need thorough planning and focused execution

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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