Martech Architect

About GSPANN
Headquartered in Milpitas, California (U.S.A.), GSPANN provides consulting and IT services to global clients, ranging from mid-size to Fortune 500 companies. With our experience in retail, high-technology, and manufacturing, we help our clients to transform and deliver business value by optimizing their IT capabilities, practices, and operations. Counting on our ten offices, including four global delivery centers, and approximately 1400 employees globally, we offer the intimacy of a boutique consultancy with capabilities of a large IT services firm

Martech TPM/Architect
Location: Dublin, CA /Remote (Locals Preferred for Onsite work)
Duration: Long Term

Responsibilities
Digital Marketing/Martech PdM with site personalization.
Provide Strategic guidance to GSPANN s clients in defining and building enterprise-wide modern marketing technology architecture and roadmap including the Omnichannel Personalization (Site/Website/Stores/Email/Social/Mobiile) , Analytics, customer data platform (CDP), data management platform (DMP), AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
Leverage industry experience, learnings and best practices to inform the strategy.
Partner with GSPANN s client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact
Design data-driven journey orchestration strategies and campaigns
Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise
Be a platform expert in one or more leading CDP solutions(Customer Master, Customer MDM, Customer 360 etc ).

Working at GSPANN GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry. The company does and will take an affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans/disability.