- Lead or support the launch of data-driven digital products and feature releases, ensuring alignment with product vision and strategic objectives.
- Apply LEAN and design thinking methodologies to inform product strategy and development.
- Analyze market trends, industry developments, and competitor offerings to guide product direction.
- Utilize advanced analytics tools and methods to assess performance and inform decision-making.
- Participate in or lead sprint planning, develop epics and user stories, and manage product backlog.
- Collaborate with cross-functional teams in an agile/scrum environment to deliver high-impact solutions.
- Demonstrate passion for innovation, emerging technologies, and the transformative potential of AI & Generative AI.
- Establish product performance baselines, define OKRs, and set product goals based on current performance metrics.
- Advocate for customer needs in defining innovative digital solutions that deliver tangible business value.
- Conduct research to identify user personas, pain points, and customer journeys; leverage methods such as A/B testing, concept testing, and data analysis to guide product decisions.
- Drive prioritization of features across one or multiple delivery teams based on commercial, user, and strategic priorities. Maintain supporting documentation including feature lists, user stories, and product roadmaps.
- Provide qualitative and quantitative insights on emerging technologies, market trends, and competitive activity to influence the product roadmap.
- Manage multiple priorities effectively, balancing business value, stakeholder needs, and speed to market.
- Conduct user and field research to validate goals, identify friction points, and analyze behaviors, using these insights to drive feature prioritization.
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