Data Scientist - Ads and eCommerce

Job Description:

• The horizontal ML pillar within Conversion Experiences (CE) is an integral part of the above workstream with a focus on leveraging ML/AI techniques to enhance ads personalization using Browser and Shops signals.

In App Browser:

• Mission: Build the best browser for advertiser performance and deliver it to people as a seamless, core part of the Family of Apps.
• Strategy for Achieving.

This Mission:

• Reducing user friction during the purchase journey.
• Harness existing signals in the browser and creating opportunities to capture new signals.
• Using machine learning to optimize post-click experiences.

Shops Ads:

• Client is building the next generation of advertising products, transforming the ads user experience, and delivering unique value for advertisers. You may have heard of Shops , Client hosted versions of e-commerce websites. The impact of this undertaking has been compared to the shift we made from desktop-only to mobile a decade ago. Shops Ads is at the absolute center of Commerce Strategy.
• We have roles for many different DS archetypes and levels, including technical roles (heavy ML, statistics), strategic roles, ecosystems roles (big picture), and product analytics roles (building products that delight users)

What are Shops Ads?

• Shops Ads is a major Commerce effort throughout the company. Shops Ads allow advertisers to optimize for purchases happening within the Client apps. This allows us to create a truly differentiated and relevant buyer experience as we can personalize the end-to-end buyer journey, from ad impression to the post-purchase experience.

What are Shops?

• Shops are a mobile-first shopping experience where businesses can seamlessly create a customizable shop for their customers across the family of apps.
• This will allow business owners to market their products directly to customers, and customers will be able to browse and buy products all from within our apps rather than being redirected to a website as happens when you click on Buy Now today.

The Team:

• Monetization Signal Growth Conversion Experiences -> ML Personalization
• Shops Ads has made significant progress in becoming a performant ads product. As of 2024, Shop Ads has reached $2.5B Annual Revenue Run Rate and is showing sustainable performance improvements over BAU.

The Browser intelligence team:

• Leverages ML and AI to enhance ads personalization and accelerate ad performance.
• Has huge growth potential as the value of signals continues to increase and the teams scope expands to include In App Browser efforts.

Impact Opportunities:

• Shops Ads is currently undergoing a major pivot with the transition to SAOFF (offsite checkout shops), with significant potential for strategic & directional input.
• With the expansion into IAB there are significant opportunities to unify signal treatment and align with pre-click ML.
• The team is making a strategic push into allowing for self-serve ML models across teams, requiring DS input to shape direction.

Who We re Looking For:

• We are looking for a strong Data Scientist with experience (or at least a strong interest) in both ads and eCommerce.
• An interest in ML & personalization to help accomplish better performance of our surfaces.
• Ability to communicate clearly and drive alignment with stakeholders.