Overview
On Site
BASED ON EXPERIENCE
Contract - W2
Contract - Independent
Contract - 3+ mo(s)
Job Details
Title: Video Marketing Specialist - CTV & Digital Content
Location: Fully Remote, work from home
Duration: Three months to start, most likely will be extended for an additional three months
Pay Rate: $25 to $35 per hour (Depends on experience in relation to the role)
Work Authorization: Authorized to work in the United States without the need for sponsorship. (Either now or in the future)
Summary:
We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15-30 seconds) designed to capture attention, communicate value, and drive conversions.
You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence.
This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities
- Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
- Document learnings and contribute to internal creative best practices
- Participate in creative reviews, feedback sessions, and cross-functional planning
- Maintain organized asset libraries and version control
- Support brand consistency across all channels
Must-Have Qualifications
- At least 1 CTV/OTT ad sample (15-30s); 2-3 social video samples; basic storyboard examples
- Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
- 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards
- Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
- Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
- Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
All Levels Must Demonstrate:
Nice-to-Have
Core Technical Skills & Tools
- DaVinci Resolve, Final Cut Pro X
- Avid Media Composer (preferred for broadcast backgrounds)
- Figma (for storyboards, mockups, collaboration)
- After Effects expressions/scripting
- Collaboration & Project Management:
- Frame.io, Wipster, or similar review platforms
- Monday.com, Notion, Microsoft Teams
- Google Workspace / Microsoft 365
- The Trade Desk, DV360, Google Ad Manager
- Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
- VAST/VPAID tag familiarity
- Mountain and Simplifi ad platforms (optional)
- Bitrate optimization (15-25 Mbps for CTV)
- Caption embedding: SRT, VTT, CEA-608/708
- Color management: Rec. 709, HDR awareness
Sample Success Metrics / KPIs
First 6 Months (Optimization & Velocity)
Core KPIs to Track:
Our benefits package includes:
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
Location: Fully Remote, work from home
Duration: Three months to start, most likely will be extended for an additional three months
Pay Rate: $25 to $35 per hour (Depends on experience in relation to the role)
Work Authorization: Authorized to work in the United States without the need for sponsorship. (Either now or in the future)
Summary:
- 15-30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns.
- Need to create 3 creatives a month with 2-3 variants
We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15-30 seconds) designed to capture attention, communicate value, and drive conversions.
You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence.
This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities
CTV-Specific Production (Primary Focus):
- Concept, storyboard, and produce 15-30 second CTV advertisements optimized for viewability, completion rate*** and conversion
- Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
- Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
- Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
- Audio: AAC stereo, -24 LUFS loudness normalization
- File size and duration compliance per platform - Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
- Collaborate with copywriters and brand teams on scripting that fits 15-30s constraints while communicating key value propositions
- Cross-Channel Repurposing
- Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
- Create motion and static variants for display, programmatic, and email campaigns
- Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
- Develop storyboards and shot lists for multi-platform campaigns
- Performance & Optimization:
- Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate*** CPA)
- Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
- Document learnings and contribute to internal creative best practices
- Collaboration & Workflow:
- Participate in creative reviews, feedback sessions, and cross-functional planning
- Maintain organized asset libraries and version control
- Support brand consistency across all channels
Must-Have Qualifications
- For Junior Level:
- At least 1 CTV/OTT ad sample (15-30s); 2-3 social video samples; basic storyboard examples
- Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
- Mid-Level
- 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards
- Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
- Senior
- Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
- Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
All Levels Must Demonstrate:
- Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
- Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
- Knowledge of video encoding, compression, and delivery standards
- Strong visual storytelling within strict time constraints
- Ability to write or collaborate on ad copy and CTAs
Nice-to-Have
- Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
- Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
- Sound design and audio mixing capabilities
- Familiarity with broadcast/linear TV ad production
- Experience in B2B/Enterprise customer verticals
- Knowledge of accessibility standards (WCAG) for video
- Photography/cinematography skills for original content capture
- Experience managing external vendors, freelancers, or agency partners
Core Technical Skills & Tools
- Video Editing & Production
- DaVinci Resolve, Final Cut Pro X
- Avid Media Composer (preferred for broadcast backgrounds)
- Design & Graphics:
- Figma (for storyboards, mockups, collaboration)
- After Effects expressions/scripting
- Collaboration & Project Management:
- Frame.io, Wipster, or similar review platforms
- Monday.com, Notion, Microsoft Teams
- Google Workspace / Microsoft 365
- Ad Platforms & Specs Knowledge:
- The Trade Desk, DV360, Google Ad Manager
- Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
- VAST/VPAID tag familiarity
- Mountain and Simplifi ad platforms (optional)
- Encoding & Delivery:
- Bitrate optimization (15-25 Mbps for CTV)
- Caption embedding: SRT, VTT, CEA-608/708
- Color management: Rec. 709, HDR awareness
Sample Success Metrics / KPIs
- First 3 Months (Onboarding & Foundation)
- Complete platform-specific spec training and produce first CTV ad independently (optional)
- Deliver 2-3 CTV ad variants that pass QA and platform compliance
- Establish baseline creative performance benchmarks
First 6 Months (Optimization & Velocity)
- Maintain creative test velocity of 8-12 new CTV variants/month
- Improve average Video Completion Rate (VCR) by ***% over baseline
- Reduce average cost per completed view by 15% through creative optimization
- Successfully repurpose CTV assets into 3+ channel formats per campaign
Core KPIs to Track:
- Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s
- View-Through Rate (VTR): Campaign-specific targets
- Click-Through Rate (CTR): Benchmark against industry standards
- Cost Per Acquisition (CPA): Creative contribution to efficiency
- Creative Test Velocity: New variants produced per sprint/month
Our benefits package includes:
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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