Marketing Automation Manager

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Automation Manager in Orlando, FL.

Overview:
The Manager of Marketing Automation is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with strategists, designers, developers, and project managers, this role will implement all programmatic and operational initiatives through the marketing automation platform.

Duties Include:
* Responsible for email, sms and contact strategy marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these for improvements
* Maintain Marketing Automation integration with our CRM and assist in the integration of additional platforms into the marketing automation software
* Work with management to define KPIs, create reporting, analyze campaign performance; Create recommendations to improve campaigns continuously
* Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
* Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
* Test different strategies, calls-to-action and measure different KPI's in order to prove the success of the campaigns
* Support essential marketing operations initiatives in Hubspot, ActiveCampaign, Salesforce and other client platforms such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

REQUIREMENTS:
* Proven marketing automation experience - preferred 3-5 years
* Expert knowledge of database management concepts and best practices
* Strong working knowledge of Hubspot, Salesforce, ActiveCampaign preferred, and/or other marketing automation platforms
* Must have superior communication skills, both written and verbal
* Must be highly organized and self-motivated with a sense of urgency
* Strong independent project management skills
* Capable of handling multiple tasks with competing priorities under minimal supervision
* Able to think critically and exercise independent judgment and discretion
* Excellent attention to detail
* Copywriting experience with emails and SMS messaging preferred

Personality & Fit:
* Innate curiosity in regards to what psychologically motivates users to take an action
* Motivated to stay on top of the most cutting-edge trends in digital advertising, including email marketing and SMS, retargeting, communication channels, user experience and more
* Inherent sense of accountability for and pride in the Marketing Automation department's productivity and quality of work
* Obsessed with internal and client objectives and outcomes, putting in the necessary research and time (often outside of the regular work schedule) to lock and support campaigns on a communication level
* Possessing the flexibility and professional maturity to take internal (Agency) and external (Client) feedback, discuss and action as necessary

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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