MARTECH DATA ARCHITECT

Martech Data architect

100% REMOTE

6+ Months contract

Activating real time aspect of the platform

Implementing customer journey analytics, monitor and understand new ways to engage customers across digital channels

In session personalization of content

Expanding the amount of data

Focus: Customer profile, audience strategy, decisioning and activation across marketing channels

• Trying to accomplish:

o Integration

o CDP real time

o Identify customers and make it a personalized journey to increase purchase % to 30% from 1% probability

• Hyper personalization

Come in and assess architecture

To be able to be and dig into

Overall data architect to understand the entire space

Adobe and Google Cloud Platform, BigQ

Currently have SI partner

Can help design the data ingress and egress, data mappings between systems, and ultimately a big hitter

Data engineering team that has engineers / architects like that

But needs someone specific for them

Schema of all marketing data

Some event driven architecture in place

Senior Data Architect that we can leverage across the MarTech Platforms which includes UB Media, and Loyalty)

Key Responsibilities

• Data Architecture Design:

O Design, implement, and maintain a robust data architecture to support MarTech platforms, ensuring scalability and efficiency.

O Develop and optimize data models for audience segmentation, personalization, and campaign orchestration.

O Define data governance and security practices to ensure compliance with privacy regulations such as GDPR and CCPA.

O Design and implement scalable, performant, and cost-effective data architectures leveraging cloud-native services (e.g., Snowflake, Databricks, BigQuery, AWS Redshift, Azure Synapse).

• Integration & Enablement:

O Lead the integration of MarTech platforms, including CRMs, CDPs, analytics tools, and marketing automation systems.

O Establish data pipelines and workflows for real-time data activation and customer insights.

O Collaborate with IT and data engineering teams to implement APIs, ETL processes, and cloud data infrastructure.

• Marketing Data Strategy:

O Define and implement a unified data strategy to enable personalized, data-driven marketing campaigns.

O Create frameworks for identity resolution, cross-channel attribution, and customer journey analytics.

O Partner with marketing and analytics teams to derive actionable insights from data.

• Technology Evaluation & Innovation:

O Stay current with advancements in MarTech tools and recommend solutions to improve marketing capabilities.

O Evaluate and onboard new technologies that align with business objectives and technical needs.

O Act as a subject matter expert in MarTech data architecture and strategy within the organization.

• Collaboration & Leadership:

O Work closely with stakeholders across marketing, analytics, and IT to align technical architecture with business goals.

O Provide technical mentorship and training to team members on MarTech systems and data management best practices.

Qualifications

• Education & Experience:

O Bachelor s degree in Computer Science, Data Engineering, or a related field; Master s preferred.

O 5+ years of experience in data architecture, with a focus on MarTech systems and integrations.

• Technical Skills:

O Expertise in data modeling, schema design, and relational databases.

O Hands-on experience with Adobe Experience Platform, customer data platforms (e.g., Salesforce CDP, Segment), and analytics tools (e.g., Adobe Analytics, Google Analytics).

O Proficient in data transformation tools and languages, including SQL, Python, or R.

o Experience with cloud-based platforms such as AWS, Azure, or Google Cloud Platform.

O Strong understanding of identity resolution and data privacy regulations.

• Soft Skills:

oExcellent problem-solving skills and the ability to work in a fast-paced, dynamic environment.

O Strong communication skills, with the ability to articulate complex data concepts to non-technical stakeholders.

O Demonstrated leadership in cross-functional project delivery.

Preferred Qualifications

• Certification in relevant MarTech platforms (e.g., Adobe Certified Expert, Salesforce certifications).
• Experience with event-driven architectures and real-time data processing tools like Kafka or Snowflake.