Scrum Master-Salesforce Marketing Cloud

We are seeking an experienced Senior Scrum Master to support our Salesforce Marketing Cloud, CRM, and Data teams. The ideal candidate will bring strong Agile leadership, cross-functional collaboration, project management skills, and a solid understanding of marketing, CRM, and data workflows within the Salesforce ecosystem.

Key Responsibilities:

• Lead Agile SDLC practices including sprint planning, daily stand-ups, backlog grooming, sprint reviews, retrospectives, and velocity tracking; facilitate demos to stakeholders to ensure effective delivery and continuous improvement.
• Collaborate with business analysts, stakeholders, and technical teams to promote Agile best practices and contribute to continuous process improvement by fostering clear communication and alignment across functions.
• Utilize Azure DevOps (ADO) for sprint planning, tracking, and project management to ensure transparency and alignment on deliverables.
• Maintain a well-organized and prioritized backlog aligned with business priorities and development capacity.
• Facilitate collaboration between cross-functional teams and Business Analysts to ensure effective use of Salesforce Marketing Cloud capabilities-including Email Studio, Automation Studio, Journey Builder, and Mobile Studio-to support marketing automation and customer engagement initiatives.
• Support Salesforce Sales Cloud delivery teams by enabling agile practices and ensuring smooth coordination between stakeholders and Business Analysts for integrations, data synchronization, and user preference management.
• Collaborate with data engineering and product teams to ensure agile delivery of data pipelines, reporting, and analytics, while coaching teams on Scrum practices to improve efficiency and alignment.
• Establish and optimize a standardized intake process for new projects and feature requests to ensure transparency, consistency, and efficiency.
• Design and maintain intake forms or ticket templates to capture stakeholder requests in a uniform and actionable format.
• Communicate and facilitate effectively across cross-functional teams.

Qualifications:

• 3+ years of experience as a Scrum Master or Agile Project Manager, preferably within Salesforce ecosystems.
• Strong understanding of Agile methodologies and SDLC processes.
• Experience working with Salesforce Marketing Cloud and Sales Cloud teams.
• Excellent communication, facilitation, and stakeholder management skills.
• Proven ability to coordinate across marketing, CRM, and data functions.
• Certified Scrum Master (CSM) or equivalent Agile certification