Email Developer

Overview

On Site
Up to $110,000
Full Time

Skills

Email Developer
MARKETING

Job Details

Email Developer: Job Details

Job Description

Email Developer

The Email Developer will execute digital payments, digital solutions, credit and debit card ad hoc and automated email marketing campaigns and will be a key member of the adoption marketing team. They will be focused on maximizing consumer adoption and ongoing usage of digital payments, digital solutions, credit & debit card solutions. Based on strong hands-on experience, they will develop & QA emails and deploy marketing campaigns leveraging automated triggers within our email marketing automation platform.

Reporting Relationships:

o Reports to: VP, Marketing Automation & Strategy

o Peers: Marketing Professional, Strategy Marketing Specialist

o Direct Reports: None

Essential Job Responsibilities:

Develop and QA email templates for marketing campaigns to ensure quality execution

Partner with internal business owner stakeholders to analyze performance, communicate actionable insights, and collaborate cross-functionally to execute optimization tactics.

Identify target audiences and new segments to grow product adoption

Manage and optimize the email testing frameworks (split testing (A/B), deliverability and tracking).

Measure and report on results of campaigns, assessing results against KPIs/goals.

Responsible for adhering to and communicating email automation best practice including email formatting, list management, optimization, data quality, hygiene and troubleshooting.

Required Qualifications:

Ability to write and QA HTML code and/or AMPscript

Work with internal marketing, business, product and technology teams to understand objectives, troubleshoot current issues and understand end to end workflows.

Work with internal engineers, developers, and technical product managers to scope business requirements and business value of strategic marketing programs.

Ability to setup data extensions, filters and data refreshes to create sendable audiences.

Hands on experience with a marketing automation email platform like Salesforce Marketing Cloud

Ability to automate campaigns, setup journeys and trigger sends

Strong marketing and business acumen

Knowledge of email marketing best practices and regulations like CAN-SPAM and CCPA

Strong writing and editing skills with attention to detail

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.