Marketing Analyst - II

Job Description:

• Marketing Analyst - II

Candidate will be doing:

• As the Marketing Strategy manager, candidate will be responsible for helping to build the Marketing Strategy, plan, and flow within the VBG Marketing organization to ensure targets and the organization's goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector).

The Marketing Strategy team's role:

• Support the development of a holistic cross-segment marketing view for the Organization.
• Determine and align the marketing priorities for investment along with KPIs.
• Work with Segment Marketing teams, CMO, and VBG leadership to ensure alignment on all Marketing activities.
• Monitor market trends for new practices and technologies that will improve and optimize marketing performance.
• Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership.
• Partner cross-functionally in VBG to help tell the Marketing story.
• Use customer feedback to inform marketing programs and promote client satisfaction.
• Provides analysis and recommendations to the marketing and content team.
• Analyze sales and marketing key performance indicators to inform marketing efforts.
• Ensures marketing strategies align with overall business strategy.
• Align with the segment marketing teams to identify top marketing priorities for annual planning.
• Regularly review and revise plans based on performance, changing market conditions and business priorities.
• The role will lead the design of the marketing strategies, process and channel plans relative to Client Business brand activations, campaigns, promotions and products.

Candidate Responsibilities:

• Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations.
• Partner with business leaders to understand market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small/Medium Business segments in order to frame strategic recommendations.
• Collaborate with segment marketing, CMO, product teams and cross-marketing organizations to build the VBG Marketing Strategy, Plan, Calendar and messaging.
• Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation.
• Support the build of VBG Marketing Strategy, VBG Marketing Plan, VBG Marketing Calendar
• Ability to build presentations for executive leadership and present findings to core teams
• Build recommendations based on market data, competitive intelligence and trends

Client is looking for:
Candidate will need to have:

• Bachelor's degree in Marketing or related field or six or more years of work experience in marketing strategy development and execution.
• Analytical and problem-solving skills with experience translating complex data into actionable insights.
• Experience in developing data-driven marketing plans that achieve measurable results.
• Team player and able to work well with large and varied teams
• Highly effective communication and presentation skills
• Strong project management skills
• Strong analytical skills
• B2B Marketing experience
• Ability to work in a fast-paced environment
• Marketing Strategy Experience
• Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)
• Marketing Strategy Experience
• Project Management Experience
• Telecommunications Experience

Even better if candidates have:

• Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)
• Experience using ChatGPT/Gemini for Market Assessment work or Data Analysis
• Telecommunications or Technology background
• MBA
• Strong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation.
• Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders.

Pay Range: $45/hr on W2 - $50/hr on W2

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. client's full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.