Senior Analyst Web Analytics

Overview

On Site
$43 - $43
Contract - W2
Contract - 6 Month(s)
No Travel Required

Skills

web analytics
marketing
heap
analytics
Collaboration
Communication
Taxonomy

Job Details

Web Analytics Analyst

No Agencies

Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
-Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
-Deliver content insights that drive understanding and improvement in how our teams write.
-Assist with ad hoc Web Analytics requests from across Marketing & Communication.
-Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
-Champion a hybrid Service/Self-Service analytics model within M&C - educating stakeholders as you collaborate on data projects.

Required Skills & Experience:
-Three (3) or more years experience working in a marketing analytics role.
-Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
-A strong, practical understanding of Web Analytics technology.
-Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
-An ability to instill confidence and drive influence through presentations and live collaboration.
-An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
-A grasp of how various Paid, Earned, and Owned marketing channels work.
-An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
-Familiarity with Google Tag Manager and basic web technology concepts.

Required Education:
-High School Diploma.

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