Overview
On Site
USD 43.88 - 43.88 per hour
Full Time
Skills
Specification Gathering
Cross-browser
Responsive Design
Messaging
Workflow
Data Integration
Marketing Automation
Business-to-business
Retail
Digital Marketing
A/B Testing
HTML
Cascading Style Sheets
JavaScript
Salesforce.com
Cloud Computing
Marketing
Email Marketing
Communication
Collaboration
Taxes
Life Insurance
Business Transformation
Law
Job Details
Description
A client of TEKsystems is looking for a Marketing Automation Specialist responsible for designing, developing, and implementing email marketing campaigns within the Salesforce Marketing Cloud platform, to create responsive, personalized emails, while collaborating with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing capabilities.
Collaboration with Stakeholders:
- Collaborate with marketing teams to understand campaign goals, translate them into technical specifications, and deliver effective email marketing solutions
Email Template Development:
- Build and maintain email templates using HTML and CSS, ensuring cross-browser compatibility and responsive design across different devices.
Dynamic Content Integration:
- Implement dynamic content features within emails to personalize messaging based on customer data and segmentation.
Marketing Automation:
- Leverage Salesforce Marketing Cloud features Journey Builder to create automated email workflows based on customer behavior and triggers.
A/B Testing:
- Design and execute A/B testing strategies to optimize email subject lines, content, and calls-to-action
Campaign Deployment and Monitoring:
- Launch email campaigns, monitor delivery metrics, and analyze campaign performance to identify areas for improvement.
Data Integration:
- Work with data teams to ensure accurate data feeds are used for personalization and segmentation
Skills
marketing automation, salesforce marketing cloud, b2b marketing, B2C Marketing, email marketing, Automation, Marketing cloud, Digital marketing, Email campaign, Html, Css, Journey Builder, a/b testing, javascript, email studio, content builder, automation studio
Additional Skills & Qualifications
Technical Skills:
- Expertise in HTML, CSS, and JavaScript for email development
- Proficiency in Salesforce Marketing Cloud features (Email Studio, Content Builder, Journey Builder, Automation Studio)
- Understanding of email deliverability best practices
Marketing Knowledge:
- Familiarity with email marketing principles and campaign strategies
- Understanding of customer segmentation and personalization techniques
Communication Skills:
- Ability to clearly communicate technical concepts to non-technical stakeholders
- Strong collaboration skills to work effectively with cross-functional teams
Pay and Benefits
The pay range for this position is $43.88 - $43.88/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Raleigh,NC.
Application Deadline
This position is anticipated to close on Jun 13, 2025.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
A client of TEKsystems is looking for a Marketing Automation Specialist responsible for designing, developing, and implementing email marketing campaigns within the Salesforce Marketing Cloud platform, to create responsive, personalized emails, while collaborating with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing capabilities.
Collaboration with Stakeholders:
- Collaborate with marketing teams to understand campaign goals, translate them into technical specifications, and deliver effective email marketing solutions
Email Template Development:
- Build and maintain email templates using HTML and CSS, ensuring cross-browser compatibility and responsive design across different devices.
Dynamic Content Integration:
- Implement dynamic content features within emails to personalize messaging based on customer data and segmentation.
Marketing Automation:
- Leverage Salesforce Marketing Cloud features Journey Builder to create automated email workflows based on customer behavior and triggers.
A/B Testing:
- Design and execute A/B testing strategies to optimize email subject lines, content, and calls-to-action
Campaign Deployment and Monitoring:
- Launch email campaigns, monitor delivery metrics, and analyze campaign performance to identify areas for improvement.
Data Integration:
- Work with data teams to ensure accurate data feeds are used for personalization and segmentation
Skills
marketing automation, salesforce marketing cloud, b2b marketing, B2C Marketing, email marketing, Automation, Marketing cloud, Digital marketing, Email campaign, Html, Css, Journey Builder, a/b testing, javascript, email studio, content builder, automation studio
Additional Skills & Qualifications
Technical Skills:
- Expertise in HTML, CSS, and JavaScript for email development
- Proficiency in Salesforce Marketing Cloud features (Email Studio, Content Builder, Journey Builder, Automation Studio)
- Understanding of email deliverability best practices
Marketing Knowledge:
- Familiarity with email marketing principles and campaign strategies
- Understanding of customer segmentation and personalization techniques
Communication Skills:
- Ability to clearly communicate technical concepts to non-technical stakeholders
- Strong collaboration skills to work effectively with cross-functional teams
Pay and Benefits
The pay range for this position is $43.88 - $43.88/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Raleigh,NC.
Application Deadline
This position is anticipated to close on Jun 13, 2025.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.