Job Description Description Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.
Summary:UNC Health's Digital Health & Innovation team is seeking a highly skilled
Senior Analyst with expertise in Epic Cheers Campaigns and/or Healthy Planet to help advance our patient engagement and marketing automation strategy. This position will focus on building and optimizing front-end campaign logic to accurately identify and target the right patient and prospective patient populations, ensuring our outreach efforts are data-driven, compliant, and aligned with organizational goals. In addition to supporting traditional patient engagement efforts, this role will collaborate closely with Marketing and Population Health teams to ingest and operationalize prospective patient data into Epic Cheers. The Senior Analyst will also design and maintain robust reporting and dashboards to measure campaign performance, ROI, and the overall value delivered to UNC Health.
Responsibilities:- Design, build, and maintain Epic Cheers Campaigns using complex rules and logic to identify appropriate populations for targeted outreach.
- Partner with Marketing and Analytics teams to integrate prospective patient data sources into Epic, enabling outreach to potential patients not yet attributed to UNC Health.
- Translate campaign requirements into efficient and scalable logic within Epic (using Rule Editor, Reporting Workbench, Healthy Planet registries, or Clarity/Caboodle queries).
- Develop and support comprehensive campaign performance dashboards, tracking metrics such as reach, engagement, conversion, and ROI.
- Collaborate with stakeholders to define value frameworks for campaigns (e.g., downstream appointments, care gap closure, network retention, or revenue influence).
- Ensure campaign data accuracy, segmentation integrity, and consistency across multiple concurrent initiatives.
- Establish and maintain standardized templates and governance for campaign logic, documentation, and reporting.
- Identify opportunities to improve efficiency, automation, and alignment between clinical, operational, and marketing outreach.
- Support UNC Health's strategic shift toward data-driven, omnichannel engagement, leveraging the Epic platform as the foundation for personalized outreach and patient experience improvement.
The ideal candidate will have 3+ years of hands-on Epic experience, preferably with Epic Cheers Campaigns, Healthy Planet, or other population management tools. Proven ability to analyze requirements and build data logic to support targeted campaigns. Experience with Epic reporting tools (Rule Editor, Reporting Workbench, SlicerDicer, Clarity/Caboodle). Strong analytical, documentation, and organizational skills with a detail-oriented mindset. Demonstrated ability to manage multiple projects in a fast-paced environment and communicate effectively across business and technical teams.
Other InformationEducation Requirements:- Bachelor's degree in Computer Science, Information Systems Management or related field (or equivalent combination of education, training and experience).
Licensure/Certification Requirements: Preferred: Epic certification or "accreditation" in Cheers Campaigns and/or Healthy Planet (or similar Epic modules such as MyChart)
Professional Experience Requirements: If a Bachelor's degree: Four (4) years of experience with IT systems and/or related operational experience.
If an Associate's degree: Six (6) years of IT systems and/or related operational experience.
If a High School diploma or GED: Eight (8) years of IT systems and/or related operational experience.
Knowledge/Skills/and Abilities Requirements: Excellent analytical and communication skills. Ability to work well in a team environment. Demonstrated ability to successfully manage multiple tasks simultaneously. Highly responsive to internal customers.
Job DetailsLegal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: ISD Business and Revenue Cycle
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $41.04 - $59.00 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Remote
Work Schedule: Day Job
Location of Job: US:NC:Morrisville
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email [email protected] if you need a reasonable accommodation to search and/or to apply for a career opportunity.
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