Salesforce Marketing Cloud Engineer - Marketo

What Working at Hexaware offers:

Hexaware is a dynamic and innovative IT organization committed to delivering cutting-edge solutions to our clients worldwide. We pride ourselves on fostering a collaborative and inclusive work environment where every team member is valued and empowered to succeed.

Hexaware provides access to a vast array of tools that enhance, revolutionize, and advance professional profile. We complete the circle with excellent growth opportunities, chances to collaborate with highly visible customers, chances to work alongside bright brains, and the perfect work-life balance.

With an ever-expanding portfolio of capabilities, we delve deep into and identify the source of our motivation. Although technology is at the core of our solutions, it is still the people and their passion that fuel Hexaware s commitment towards creating smiles.

At Hexaware we encourage to challenge oneself to achieve full potential and propel growth. We trust and empower to disrupt the status quo and innovate for a better future. We encourage an open and inspiring culture that fosters learning and brings talented, passionate, and caring people together.

We are always interested in, and want to support, the professional and personal you. We offer a wide array of programs to help expand skills and supercharge careers. We help discover passion the driving force that makes one smile and innovate, create, and make a difference every day.

The Hexaware Advantage: Your Workplace Benefits
Health benefits with low-cost employee premium.
Range of voluntary benefits such as Legal, Identity theft and Critical Care Coverage training and upskilling opportunities through Udemy and Hexavarsity

Role Salesforce Marketing Cloud Engineer - Marketo
Location: Washington, DC

Job Description:
Key Responsibilities:
Lead and manage end-to-end implementation of Salesforce Marketing Cloud - Marketo
Design and set up Data Extensions, Subscribers, and manage audience segmentation strategies..
Develop and implement complex Email Studio, Mobile Studio, and Journey Builder campaigns.
Configure and maintain Transactional Journeys, Triggered Sends, and Real-Time Notifications.
Build and manage Dynamic Sender Profiles, AMP script, and dynamic content blocks.
Integrate SFMC with external platforms via REST/SOAP APIs, SSJS, and automation tools.
Own and execute IP Warming, Domain Authentication (SPF, DKIM, DMARC), and Sender Reputation Management.
Coordinate with cross-functional teams for custom integrations, data flows, and CRM sync.
Ensure email deliverability best practices and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
Optimize campaign performance through testing (A/B, multivariate), analytics, and reporting.
Provide technical guidance and mentorship to junior marketing cloud professionals.

Required Skills and Experience:
9+ years of overall experience in digital marketing / CRM platforms
5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio)
Strong understanding of marketing automation, customer journeys, and personalization tactics
In-depth experience with APIs (REST & SOAP), SSJS, AMPscript, and SQL for SFMC
Experience in Push Notification setup, Transactional Email setup, and Triggered Campaigns
Proven experience in IP warming strategy and domain setup for SFMC deliverability
Expertise in data integration, data modeling, and subscriber data architecture
Familiarity with Marketing Cloud Connect and CRM (Salesforce Sales/Service Cloud) integrations
Excellent communication, stakeholder management, and documentation skills

Certifications (Required/Preferred):
Salesforce Certified Marketing Cloud Email Specialist (Required)
Salesforce Certified Marketing Cloud Consultant (Preferred)
Salesforce Certified Marketing Cloud Developer (Preferred)
Salesforce Certified Marketing Cloud Administrator (Preferred)
Additional Salesforce certifications (e.g., Salesforce Administrator, Platform App Builder) are a plus

Preferred Qualifications:
Prior experience as a Marketing Automation Architect or Lead Consultant
Background in B2C and B2B customer engagement strategies
Experience working in Agile teams, using tools like Jira, Confluence, etc.
Knowledge of additional marketing technologies (e.g., Pardot, Adobe Campaign, HubSpot) is a bonus"

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