Brand Measurement Manager (Only W2 Position, NO C2C)

Title: Brand Measurement Manager (Only W2 Position, NO C2C)

Duration: 6+ Months

Location: Remote

We are seeking an experienced Brand Measurement Manager to provide coverage for a team member on parental leave. This is a 6-month contract position with the potential for extension, depending on your start date and the evolving company needs at the conclusion of the initial contract period.

Experience managing complex brand tracking and measurement programs, ideally with global scale

Strong analytical skills to translate complex data into clear, actionable insights + ability to communicate findings to executive-level stakeholders

Background in B2B marketing, preferably in the tech space

Comfortable jumping in quickly available for immediate or near-immediate start

Primary responsibilities
You will serve as the primary driver for ServiceNow's established brand measurement program, working in partnership with our analytics team and external research partner. Your focus will be on maintaining and enhancing our existing measurement framework while delivering actionable insights to executive leadership and uncovering new findings to refine our marketing strategies.
Key activities include regularly monitoring and analyzing key brand metrics, with a primary focus on unaided and aided awareness and consideration across global markets, utilizing analytics tools such as Morning Consult, Nielsen, and Sprinklr.

You'll oversee production of quarterly strategic reports on brand performance, conducting competitive analysis to ground tracker data in a broader market context, building recommendations based on findings, and summarizing insights clearly for executive understanding.
You'll also drive strategy for evolving our tracker questionnaire in line with business changes and new measurement opportunities, while integrating our owned data with broader industry data and methodologies around brand health (including Interbrand Brand Valuation, Kantar BrandZ).

Skills: Required qualifications
8-12 years of experience in brand insights, including time working in B2B Technology companies
Proven experience managing brand tracking and measurement programs and working with research partners
Strong analytical skills with the ability to distill complex data sets into actionable insights
Excellent communication and collaboration skills for working with cross-functional teams
Demonstrated ability to simplify complex information into clear, actionable insights for executive audiences.

Education:
8-12 years of experience in brand insights, including time working in B2B Technology companies.