Data & Campaign Strategist

Overview

Remote
Depends on Experience
Contract - W2
Contract - 12 Month(s)
No Travel Required

Skills

Data & Campaign Strategist
AEP and Marketo
Spearheaded end-to-end data discovery: mapped purchase
warranty
and service data into usable fields for audience targeting.
alidated accuracy of newly ingested attributes by cross-checking against upstream payloads
testing value presence
and running SQL comparisons.
Created technical specification documents for every campaigndefining attributes
qualification windows
exclusions
and triggers.
Integrated Marketo triggers with AEP events using webhook logic and lead tokens to streamline multichannel journeys
platform QA and post-deployment audits to validate segment counts and real-time streaming accuracy.
analysts on audience builder best practices and data compliance checks.

Job Details

Data & Campaign Strategist

Client: INTUIT

Built and launched persona-based cohorts in AEP and Marketo to drive [Client] s tech bundle and warranty up-sell campaigns.

Spearheaded end-to-end data discovery: mapped purchase, warranty, and service data into usable fields for audience targeting.

Validated accuracy of newly ingested attributes by cross-checking against upstream payloads, testing value presence, and running SQL comparisons.

Created technical specification documents for every campaign defining attributes, qualification windows, exclusions, and triggers.

Worked with campaign ops to troubleshoot delays in audience sync, missed trigger events, and invalid destination formatting.

Integrated Marketo triggers with AEP events using webhook logic and lead tokens to streamline multichannel journeys.

Defined cross-channel suppression logic to prevent duplicate outreach across SMS and email during concurrent offers.

Participated in platform QA and post-deployment audits to validate segment counts and real-time streaming accuracy.

Delivered post-campaign reports highlighting segment effectiveness and downstream drop-off analysis.

Trained new analysts on audience builder best practices and data compliance checks.

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