Salesforce Data Cloud (CDP) Consultant

Responsibilities

• Lead to design implement and configure (Data Cloud) CDP components including data ingestion data integration data transformation and data activation Drive to integrate (Data Cloud) CDP with other systems and platforms such as CRM marketing automation and analytics tools.
• Enable one to one personalization emails using Salesforce Marketing Cloud Cross channel customer engagement strategy design and development to include the creation of omni channel digital experiences across web mobile social physical AR VR voice gesture IoT and video.
• Develop, build, implement and support our new Salesforce Data Cloud instance, along with Marketing Cloud
• Identify and confirm technical design risks and develop mitigating approaches
• Participate in technical design workshops with the wider Salesforce Team, IT and Engineering Teams, and the business
• Ensure technical documentation is kept up to date, following any system changes and new project implementations
• Collaborate closely with the Product Development and IT business applications teams on technologies that interface with CRM systems
• Translate and communicate technical requirements and solutions for the business using story-based narratives as well as presenting the strategy and recommendations to executives
• Develop and run User Acceptance Testing with training and documentation
• Follow project planning methodologies and Agile development process, for successful, timely delivery of projects
• Review and take ownership of legacy debt and API's on our systems and design, present, and implement new solutions that are both efficient for our business and cost effective
• Utilize knowledge of new & upcoming features in the Salesforce ecosystem to provide recommendations for greater efficiencies
• Ensure that systems are kept safe, secure, and compliant in alignment to corporate policies and standards