Lead Adobe Architect (Marketo Engage & Workfront Expert)

Hello,

Title: Lead Adobe Architect (Marketo Engage & Workfront Expert)

Location: Dallas, TX (Hybrid)

Description:

Lead Adobe Architect (Marketo Engage & Workfront Expert)

Experience: 15 17 Years

Job Overview

We are seeking a highly seasoned Lead Adobe Architect to define, design, and execute the enterprise-level architecture for Adobe Marketo Engage and Adobe Workfront. This visionary leader will be responsible for creating seamless integrations and operational excellence across both platforms. This senior role d emands deep technical expertise to translate complex business strategies into a resilient, high-performing, and unified operational architecture.

Key Responsibilities & Required Experience Depth

Integrated Platform Architecture
Experience Required: 12+ years of designing multi-platform architectures, including at least 6+ years of direct experience linking Marketing Automation (MAP) with Work Management (WM) systems.
Detailed Expectation: Proven track record of designing "North Star" blueprints for organizations with $1B+ revenue, ensuring that project intake in Workfront translates into automated campaign shells in Marketo without manual data re-entry.
Technical Governance & Standards
Experience Required: 10+ years in a Lead or Principal Architect capacity establishing Center of Excellence (CoE) frameworks.
Detailed Expectation: Experience creating global governance playbooks that manage instance syncs, workspace partitions in Marketo, and enterprise-wide object sharing rules in Workfront to ensure GDPR/CCPA compliance and data security.
Integration Strategy & Execution
Experience Required: 15+ years of experience with middleware (MuleSoft, Workato, or Fusion) and API management (REST/SOAP).
Detailed Expectation: Extensive experience architecting bidirectional syncs between Marketo, Workfront, and Salesforce (CRM). Must have led at least 3 major enterprise-scale integrations involving complex data mapping, custom middleware logic, and high-volume API throughput management.
Workflow & Process Optimization
Experience Required: 8+ years of hands-on Business Process Re-engineering (BPR).
Detailed Expectation: Expert-level experience in architecting "Content Supply Chain" workflows. You must have designed automated handoffs where a Workfront project approval triggers the creation of Marketo assets (emails, landing pages) via APIs or Workfront Fusion.
Performance & Scalability Optimization
Experience Required: 10+ years managing high-concurrency systems and database performance.
Detailed Expectation: Experience troubleshooting "race conditions" in Marketo syncs and optimizing Workfront resource grid performance for teams of 2,000+ users. Must have experience conducting system audits to reduce technical debt and API call latency.
Technical Leadership & Mentorship
Experience Required: 7+ years of direct experience leading matrixed teams of developers and admins.
Detailed Expectation: Proven ability to mentor Senior Admins into Architects. Experience leading "Architectural Review Boards" (ARB) to vet custom code, scripts, and configuration changes before deployment.
Strategic Roadmapping
Experience Required: 5+ years of experience in a C-suite advisory or Principal Consulting role.
Detailed Expectation: Experience presenting 3-year "MarTech Maturity" roadmaps to CIOs/CMOs. This includes justifying ROI for new modules (e.g., Marketo Sky, Workfront Planning) and sunsetting legacy systems.

Required Skills and Qualifications
Education: Master's or Bachelor's degree in Computer Science or related Engineering field.
Technical Proficiency (Mandatory):
Adobe Marketo Engage: Expert knowledge of Lead Scoring models, Revenue Cycle Analytics (RCA), and Velocity Scripting.
Adobe Workfront: Mastery of Workfront Fusion, Enhanced Analytics, and Resource Management.
Development: Proficiency in JavaScript, SQL, and Python for custom integration scripts.
Certifications:
Adobe Certified Master Marketo Engage Architect (Active certification required).
Adobe Workfront Certified Professional/Expert (Required).
TOGAF 9.2 or AWS/Azure Solution Architect (Highly preferred).

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VSG is recognized by INC.5000 as one of America's Fastest-Growing Private Companies.

VSG is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, age, disability, military status, national origin, or any other characteristic protected under federal, state, or applicable local law.

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