Email Marketing Specialist

Introduction: The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns, building automated lifecycle journeys, and driving ESP migration efforts. This role requires a strong understanding of marketing automation, email marketing best practices, and collaboration with cross-functional teams.

Responsibilities:

• Build automated lifecycle journeys across email and SMS from the ground up
• Design segmentation models that use behavioral, demographic, and lifecycle data
• Drive the end-to-end ESP migration effort in collaboration with product and IT
• Build HTML modules and reusable templates for campaigns and automations
• Partner with engineering on tags, events, triggers, and data flows
• Create testing plans and run A/B experiments across journeys and content
• Diagnose and resolve deliverability issues
• Develop targeting strategies that support revenue growth and occupancy
• Create and manage abandoned cart, win back, churn, re-engagement, and nurture flows
• Own audience logic and ensure customer data quality inside the ESP
• Collaborate with internal writers or create content independently when needed
• Monitor performance and adjust journeys based on customer behavior
• Provide recommendations that tie lifecycle improvements to business outcomes
• Serve as the primary expert for marketing automation across the company
• Work closely with cross-functional partners, including Revenue, Operations, SEO, and Customer Service

Requirements:

Skills and Strengths: