Senior CRM Business Analyst

We are looking for a Senior CRM Business Analyst for our client in Grand Rapids, Michigan.

This is a 7-month contract with the possibility of extension.

Position is HYBRID (On-site Monday through Thursday)

We are seeking a CRM Business Analyst to define data needs for audience segmentation, determine campaign triggers, and validate data for accurate campaign execution. Additionally, this resource will analyze Customer data, identify trends, ensure data integrity, and recommend improvements to the CRM strategy.

Responsibilities:

As a CRM Business Analyst, you will be fully dedicated to supporting the CRM team and helping to drive our strategy forward. Day-to-day responsibilities include, but are not limited to, the following:

• Acting as a liaison between Marketing, Technology, and the Corporate Data Foundations team.
• Collaborating with stakeholders to understand business goals, objectives, and requirements related to CRM and Bloomreach implementation.
• Identifying data sourcing details including field-level data mappings and transformations required for campaign implementation.
• Developing campaign Blueprints that translate business requirements into functional and technical specifications for Bloomreach.
• Profiling new required data for accuracy and usage viability to inform marketing for usage campaigns before handoff to the Data Foundations team for data automation.
• Developing CRM scenarios in Bloomreach.
• Collaborating with the development team to ensure a clear understanding and implementation of requirements.
• Creating and executing data verification test cases to validate that data in Bloomreach matches requirement specifications and is accurate to source data expectations.
• Advising on required campaign tagging.

Career Level:

• Recognized technical expert; provides technical advice and assistance for area of specialty.
• Requires expert mastery of theoretical concepts and applied principles and practices of area of specialty.
• Program/process owner - sets strategy & protocol for program/process.
• Lead the highest-impact, highest-visibility and complex product
• Act as a Coach in the Community of Practice on Product Management best practices
• Direction given in: broad objectives.

Required qualifications:

• BA/BS in Computer Science/Engineering, Statistics, Mathematics, Analytics, or a related field.
• 8 years of related experience in Digital Marketing, eCommerce, or CRM analytics.
• Experience with data analysis and visualization tools like Tableau, Power BI, or Google Data Studio
• Ability to pipe and consolidate data from multiple sources (Bloomreach, Heap site data, renewal data, etc.) to build a report or dashboard.
• Good understanding of Digital Marketing, eCommerce, and CRM spaces
• An awareness of Company s business model. Knowledge of sales and marketing plans is a plus.
• Proficient in working with and understanding data structures including querying data using SQL within the data lake in Google Cloud Platform (Google Cloud Platform) BigQuery.
• Experience with SaaS marketing automation platforms (e.g., Bloomreach) is a plus.

Skills to be successful in the role:

• Creative problem-solving and bias toward action.
• Analytical and data-driven, understanding what to analyze and why, not just how.
• Able to attribute revenue or other measures to an action or tactic while determining the nature of the relation (causation vs. correlation).
• Curiosity and ability to self-direct, with a continuous growth mindset.
• Strong problem-solving ability and dealing with ambiguity
• Visual storytelling skills and ability to effectively communicate important insights to leadership, decision-makers, and customers.
• Organization and clear prioritization.
• Excellent collaborator with the ability to work in an open environment.

• This role is Not eligible for sponsorship.

COMPANY SUMMARY

Initech Global is a leader in the staffing industry, providing consulting, recruiting, and staffing solutions in the field of information technology. Since 2001, Initech Global has been helping companies around the world accomplish their most critical business objectives through our disciplined client service approach, and our unique talent management model. Both client and talent retention continue to surpass 90% since the company s inception fifteen years ago, and we ve been recognized by Inc. 5000 as one of the fastest-growing private companies in the US for the last two years. Our clients and employees are the key to our success, and people are at the heart of everything we do. We are Initech Global, and we are Powered By People.