Overview
On Site
Full Time
Skills
Adobe Analytics
Manager
cx
media
customer
Job Details
Engagement Manager Digital Analytics
Location: San Francisco, CA
Work mode: Hybrid - 2 or 3 days a week
Key Responsibilities
- Craft and roll out the analytics vision for D2C products and campaigns, always tied to subscriber-growth and new-reader goals.
- Coach and mentor a small squad of Product Analysts and Implementation Engineers, elevating their craft and careers.
- Liaise with stakeholders to capture business questions and recommend best-in-class data solutions.
- Translating business asks into clear analytics work-packages for the team.
- Champion data-storytelling that nudges Product, Marketing, Engineering, and Design toward reader-centric decisions.
- Oversee solution delivery end-to-end-from research and design through build, test, and launch.
- Set and monitor KPIs, sharing insights with both day-to-day operators and senior leaders.
- Pioneer new frameworks, data-science approaches, and predictive models to deepen journey understanding and personalization at scale.
Qualifications & Skills
- Bachelor's in data science, Computer Science, Statistics, Business Analytics, or related (Master's a plus).
- 6 + years in a digital newsroom, publisher, or online-media environment-ideally with acquisition or subscription exposure.
- 4 + years in analytics / data-science roles (product or marketing analytics preferred).
- 3 + years guiding or formally mentoring analytics professionals.
- Deep expertise in product growth, user-behavior analysis, and project leadership.
- Broad command of digital measurement & experimentation (Adobe, GA, WordPress, Parse.ly; A/B & multivariate testing).
- Proven ability to design data-collection frameworks and measurement plans.
- Solid grasp of media channels (Display, SEM/SEO, Paid & Organic Social).
- Demonstrated success extracting insight from clickstream / web-traffic data.
- Working knowledge of statistics, experimental design, and causal inference.
- Confident SQL author plus fluency in BI / visualization tools (Tableau, Power BI, Looker, Adobe Analytics).
- Experience with cloud data warehouses (BigQuery, Redshift, Snowflake) and Customer Data Platforms.
- Familiarity with AdTech stacks (DMPs, DSPs, SSPs, ad servers, first-party data tools) and prevailing digital-media trends.
- Clear, persuasive communicator who turns complex analysis into crisp, actionable stories; meticulous, organized, and deadline driven.
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