Overview
Skills
Job Details
Top Requirements (Must haves) | 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing At least 4-5 years of product marketing or go-to-market experience; experience working with payments, cryptocurrency, financial technology, or financial services preferred Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes Experience shaping joint messaging and creating content with partners Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue - Background in SAAS, FinTech is preferred (Crypto, Payments experience would be strongly preferred) - Experience supporting a global market and global partners - Experience with Partner Marketing and Product Marketing are strongly preferred - Experience developing be-spoke partner marketing plans vs large well built out strategies - Strong execution skills and ability to collaborate with stakeholders and drive deliverables |
Additional Qualifications (Nice to Haves) | Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously. Big picture thinking and meticulous attention to detail you re able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution. Excellent written and verbal communication skills with the ability to influence various stakeholders both internally and externally. Excellent analytical skills and the ability to craft actionable insights from complex data |