Senior Consultant - Digital Analytics

RESPONSIBILITIES:
Kforce has a client in Cincinnati, OH that is seeking a Senior Consultant - Digital Analytics.

Summary:
We are seeking a Senior Consultant to support the implementation of advanced analytics and consent management tools. This role requires advanced expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), consent management applications like TrustArc, and specialized data integration techniques, including proficiency in BigQuery, data visualization, and reporting tools like Tableau and Looker Studio.

The ideal candidate will bring technical depth, a problem-solving mindset, and a proven track record in delivering complex implementations within dynamic environments. They will work collaboratively with cross-functional teams to ensure accurate data collection, seamless integration, and compliance with privacy standards. Additionally, the candidate will be responsible for establishing consistent naming conventions, developing comprehensive analytics strategies, and ensuring alignment with business objectives.

In this role, the Senior Consultant will design and implement custom tags beyond pre-built templates. The Senior Consultant will also manage GTM version promotions with structured audits and experience with GitHub and CI/CD pipelines via Concourse for automated deployments.

REQUIREMENTS:
* Expertise in GA4 property setup, including data streams, cross-domain tracking, and data redaction for privacy compliance
* Skilled in integrating GA4 with GTM for event tracking, defining custom dimensions, and eCommerce tracking for transaction and revenue analysis
* Proficiency in User ID tracking to analyze user behavior across devices
* Advanced event modeling and funnel tracking for user journey optimization; Mitigation of challenges related to data sampling and cardinality
* Expert in building tailored metrics and using GA4's Explorations for in-depth analysis and audience segmentation, and experience with consent management tools like TrustArc
* Advanced integrations experience with external tools for enriched analysis; Development of audience segments and triggers for precise targeting and reporting
* Expertise in writing complex SQL queries, optimizing performance, and managing large datasets for efficient analysis and reporting
* Skilled in creating and managing datasets in BigQuery to enable efficient querying and actionable analysis
* Strong knowledge of JavaScript, HTML, and CSS selectors for tag customization and integration
* Expertise in dataLayer configuration, HTTP requests/responses, DOM elements, and Regular Expressions
* Adept in SPA (Single-Page Application), mobile, progressive web tracking, for accurate data across user journeys
* Skilled in GTM's Preview mode and tools like Chrome Developer Tools for troubleshooting
* Advanced proficiency in GTM, GA4,
* Specialized knowledge in BigQuery, Snowflake, Tableau, and Looker Studio
* Experience with data privacy regulations and compliance frameworks
* Proven ability to implement and optimize analytics tools in complex environments
* Excellent communication and stakeholder collaboration skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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