Overview
On Site
$57.85 - $57.85 hr
Contract - W2
Contract - Independent
Contract - 9+ mo(s)
Skills
ADVERTISING
DIGITAL ADVERTISING
AD TECH
AD PRODUCTS
SELLER ADVERTISING
E-COMMERCE
MARKETPLACE
ONLINE MARKETPLACE
RETAIL MEDIA
GO-TO-MARKET
GTM
LAUNCH STRATEGY
PRODUCT LAUNCH
Job Details
Payrate: $57.85 - $57.85/hr.
Summary:
We are seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to market strategy focused on our advertising initiatives, which includes our seller-facing advertising products. This is a unique opportunity to become an integral part of the marketing team working with the product teams to support initiatives for our advertising suite of products. This role will partner cross-functionally with product, design, engineering, analytics, communications, customer service, and market teams.
To be successful, you are an experienced product marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an e-commerce or marketplace setting. The ideal candidate will have experience with digital ad products.
Responsibilities:
Requirements:
Pay Transparency: The typical base pay for this role across the U.S. is: $57.85 - $57.85/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy (;/span>
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying for this position, you agree to Aditi s use of AI technology, including calls from an AI Voice Recruiter.
#AditiConsulting
Summary:
We are seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to market strategy focused on our advertising initiatives, which includes our seller-facing advertising products. This is a unique opportunity to become an integral part of the marketing team working with the product teams to support initiatives for our advertising suite of products. This role will partner cross-functionally with product, design, engineering, analytics, communications, customer service, and market teams.
To be successful, you are an experienced product marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an e-commerce or marketplace setting. The ideal candidate will have experience with digital ad products.
Responsibilities:
- You are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for advertising initiatives, ensuring seller success on the platform.
- You will approach go-to-market in a holistic manner to ensure sellers deliver relevant and meaningful communications at the right time and place across in-product, marketing, pr, market communities, sales, customer service, and partner messaging.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across marketing, pr communications, customer service, in-market teams, and sales channels to generate demand.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
- Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
Requirements:
- 6+ years of experience in product marketing
- Strong track record of developing product and go to market strategies at ecommerce companies or within
- Vertical-focused organizations at e-commerce companies
- Preferred experience in digital advertising
- Proven ability to drive innovation, execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
Pay Transparency: The typical base pay for this role across the U.S. is: $57.85 - $57.85/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy (;/span>
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying for this position, you agree to Aditi s use of AI technology, including calls from an AI Voice Recruiter.
#AditiConsulting
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.