Martech Architect

Martech Architect
Location: Dublin, CA /Remote is Fine (Locals Preferred for Onsite work)Duration: Long Term

Responsibilities

• Role: Digital Marketing/Martech Product Manager (PdM) with a focus on site personalization

• Client Strategy Guidance:

  • Define and build enterprise-wide modern marketing technology (MarTech) architecture and roadmap

  • Provide strategic guidance on omnichannel personalization across:

    • Website/Site

    • Physical Stores

    • Email

    • Social Media

    • Mobile

  • Advise on integration of:

    • Analytics

    • Customer Data Platform (CDP)

    • Data Management Platform (DMP)

    • AI/ML-based personalization engines

    • Attribution models

    • Identity resolution

    • Email & SMS service providers (ESP/SMS)

    • Loyalty platforms

    • Campaign management tools

• Best Practices:

  • Leverage industry experience and proven best practices to shape strategy

• Stakeholder Collaboration:

  • Partner with client stakeholders to align MarTech strategies across the enterprise

  • Ensure all related initiatives support the overarching business goals for maximum impact

• Campaign and Journey Design:

  • Design data-driven customer journey orchestration strategies and campaigns

• Strategic Translation:

  • Translate marketing and business expectations into:

    • Actionable strategies

    • Required capabilities

    • Clear business justification (e.g., value, total cost of ownership, impact)

  • Drive improvements in marketing efficiency and effectiveness across the enterprise

• Platform Expertise:

  • Serve as a platform expert in one or more leading CDP solutions such as:

    • Customer Master

    • Customer MDM

    • Customer 360