Overview
Skills
Job Details
Marketing Automation Specialist
Location: Redmond, WA (Hybrid Require someone who can travel upon demand)
Detailed description/responsibilities:
Strong understanding of e-mail marketing, lead data & database management and related backend tools/technologies.
Expertise on email marketing platforms/ customer relationship tools like Adobe (AEM & ACS), Marketo/SFMC and Figma tool.
Proficient in HTML5, CSS3 and JavaScript.
Assist production team in complex campaign execution requests custom list pulls, data segmentation, personalization etc.
Onboard new features, programs, initiatives, conduct POCs, UATs, & collaborate with business and engineering teams to develop use cases.
Technical requirement gathering, analysis & creation of BRD documents.
Collaborate & liaison with technical & business teams to solution requirements.
Experience on marketing automation platforms like Adobe etc.
Deep understanding of end-to-end data flow pipeline workflows.
Identify gaps & improvement areas in existing framework & technical implementations.
Identify areas of optimization in email creation, campaign setup & workflows.
Working collaboratively with different functions to ensure effectiveness of automated campaigns.
Coordinate teams migrating to new tools and process and help onboard new users.