Paid Media Strategist

RESPONSIBILITIES:
Kforce has a client that is seeking a Paid Media Strategist who will be working with our client who is looking for a Paid Media Strategist. This person should have a combination of campaign and paid media experience. This is a remote contract role.

Responsibilities:
* Develop global paid media strategy in partnership with Campaign leads and Performance marketing
* Act as the main point of contact between the Global Campaigns team and the Performance Marketing team including leading regular forums and performance checks
* Work with Performance Marketing to improve the global paid social campaign structure to optimize for performance and efficiency
* Lead project management for ad development and launch, ensuring a smooth and timely process from concept to execution
* Manage ad trafficking and launch logistics
* Analyze performance data and translate insights into actionable recommendations for creative, copy, and audience targeting improvements
* Maintain a pulse on the evolving paid social landscape and identify opportunities to test new strategies
* Collaborate with creative teams to develop and refine ad creatives and copy based on performance insights

REQUIREMENTS:
* 5-8 years of paid media experience including building global strategies, launching ads, optimizing campaigns for performance, and building/sharing reporting and insights
* Extensive experience in paid media strategy across SEM, Paid Social, Content Syndication, etc., as well as expertise in their relevant platforms (ex. Facebook,LinkedIn)
* Highly analytical and can translate complex data into clear, concise, and actionable strategies; Proactively makes recommendations to drive iterative improvements
* Deep understanding of paid media content; can craft compelling messages and creative for the unique nuances of each channel
* Strong understanding of integrated demand gen campaigns including content strategy, audience targeting, and channel rationale
* Proactive project manager with a keen eye for detail and can manage multiple ad development projects simultaneously
* Strong communicator and can effectively bridge the gap between creative and performance focused teams

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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