Overview
Skills
Job Details
Location- St Louis, MO
Duration- 12 Month+ Contract
W2 CANDIDATE ONLY
Work schedule: 40 hours/week. Full-time onsite M-Th, remote on Fridays
Position Overview: As a Business Analyst, you will play a crucial role in analyzing consumer, pet and digital media data to support building better brand experiences for consumers and their pets. You will collaborate closely with the Product Owner and key stakeholders across marketing, media and the commercial business teams to identify requirements for enhancing, testing and validating data products. The ideal candidates will have a strong background in data analysis, experience in agile methodologies, and a passion for consumer behavioral data.
Key Responsibilities:
* Collect, examine and shape requirements definition across a broad base of stakeholders to ensure all needs are identified, conceptualized and documented.
* Responsible for facilitation and harvesting of core business needs, enabling translation, visualization and development of high-quality data products.
* Assist with refinement of a robust backlog of user stories through collaboration with Product Owner, Architects, Engineers, Developers and Business Partners.
* Enhance end user satisfaction through continuous improvement of usability testing ensuring delivery to the end user s highest needs.
* Participate in all agile ceremonies for the assigned product team.
* Participate in weekly department meetings.
Required Skills
* Bachelor s degree in Business, Marketing, Data Analytics, or a related field.
* 3+ years of experience as a Business Analyst, preferably in a consumer marketing or digital media environment.
* Strong proficiency in analyzing consumer direct marketing data and digital media metrics across social, display, search, and influencer channels.
* Proven experience with digital marketing channels, including campaign management, performance analysis, and optimization strategies.
* Experience with agile methodologies and participation in agile teams.
* Proficient in data visualization tools (e.g., Tableau, Power BI) and data analysis software (e.g., Excel, SQL).
* Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
* Strong problem-solving skills and attention to detail.