Channel Marketing Manager

Key Responsibilities:

Product & Service Rollout:

• Lead product and service launches across distributor and eCommerce channels, ensuring smooth implementation and adoption.
• Develop go-to-market strategies that align with partner requirements, market trends, and financial targets.
• Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion. Looking for someone with a Product Sales background

P&L Ownership & eCommerce Growth:

• Own and manage the P&L for eCommerce channels, ensuring revenue and profitability targets are met. Analyze sales performance, pricing strategies, and promotional investments to drive growth.
  Optimize profit margins by managing product mix, pricing strategies, and operational costs.
  Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.

Project & Vendor Management:

• Oversee projects related to channel expansion, content optimization, and new service implementations.W
  Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.
  Manage timelines, workflows, and resources to ensure seamless execution of initiatives.

Content & Digital Optimization:

• Ensure all *** product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributors and eCommerce platforms.
  Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices

Training & Partner Enablement:

• Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools.
• Develop training materials and resources to enhance partner knowledge and engagement.
  Present key product and service updates to internal stakeholders and external partners.
• Performance Analysis & Continuous Improvement: Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards
• Track sales, margins, and marketing ROI, adjusting tactics based on performance data to maximize partner success
  Conduct competitive analysis to refine strategies and maintains market leadership
• The ideal candidate is both analytical and strategic, with strong project management skills, the ability to work cross-functionally, and a keen focus on execution, results, and profitability.

Qualifications & Skills:

• 5+ years of channel marketing, product rollout, or distribution marketing experience, preferably in building materials, home improvement, or Client sectors.
• Strong project management skills, with experience managing cross-functional initiatives and vendor relationships.
• Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams. Someone with a Product Sales background
• Analytical mindset, with expertise in performance tracking, reporting tools, and digital analytics.
• Good communication and presentation skills, with experience training and enabling distributor partners.
• Ability to work in a customer-facing role, managing relationships with key channel partners.
• P&L management experience, with a proven track record of meeting sales, revenue, and profitability targets.
• Highly organized and detail-oriented, capable of juggling multiple initiatives at once.
• Proficiency in Google Sheets, Google Slides, and other Google Workspace tools.