Communications Coordinator 3

SCTASK Reference number

SCTASK1500589

TxDOT Working Title

Communications Coordinator 3

TxDOT work to be accomplished

Develops strategic campaigns that drive engagement, elevate brand presence, and support key organizational initiatives. Leads social media efforts to promote the Division s strategy, work efforts and accomplishments. This role requires an IT background to ensure technical alignment and compliance.
Key Responsibilities
Social Media Strategy & Execution
o Build out, implement, and manage a comprehensive social media strategy.
o Develop and deliver creative assets (posts, graphics, videos) that align with organizational objectives.
o Monitor engagement trends and adjust strategies to maximize impact.
Communication Campaigns
o Plan and execute targeted communication campaigns around major implementations, initiatives, and organizational changes.
o Ensure messaging consistency across all platforms and mediums.
Brand Management
o Maintain and reinforce brand identity through all communications.
o Review newsletters, press releases, and other materials for consistent messaging and branding.
o Identify photo and media opportunities to enhance visibility.
Strategic Planning & Evaluation
o Create, implement, and evaluate communication strategies aligned with the organization s strategic plan.
o Set measurable goals and monitor effectiveness using analytics and market research.
o Stay current on industry trends and emerging technologies.
Accessibility & Compliance
o Understand and apply EIR Accessibility requirements throughout the project lifecycle (planning, design, development, testing).
o Ensure resources and processes are in place to meet accessibility standards.

Minimum Yrs of Experience, Skills, and Qualifications

8 years or more of experience as a Marketing Communications Coordinator. Minimum of 3 years of experience with external documents such as newsletters or demonstrated equivalent of writing and publishing design skills; public relations, marketing, targeted marketing, especially social media, promotional marketing, lead nurturing, marketing automation tools, and web analytics for any agency. Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation. Min 2 years of experience in email marketing and marketing automation technology. Highly analytical and able to derive meaning from data through A/B testing and email and landing page optimization. Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher and PowerPoint; Access, and reportwriter and/or Adobe Creative Suite experience preferred. Knowledge of Associated Press Style.

Preferred Skills and Qualifications

Years Skills/Experience
4 - Bachelors degree in Information Technology, Business Administration, Communications, Organizational Change Management or related field.
8 years or more - Marketing and/or corporate communications experience.