Customer Personalization Manager Healthcaref

Overview

Remote
$55 - $60
Contract - W2
Contract - 6 Month(s)

Skills

A/B Testing
Multivariate Testing
Customer Relationship Management (CRM)
Google Analytics
Personalization
Marketing Analytics
Heap
Adobe Analytics
Adobe Target
Roadmaps
Customer journeys
Segmentation
Strategy Management
Organizational Skills
User Experience
Orchestration
Mapping

Job Details

Customer Personalization Manager Marketing

6 months extension likely

New York, NY - position is remote, must be able to work on EST time zone

$50.00-$60.00 per hour w2

No corp to corp or 3 rd party agencies

We are looking for a Customer Personalization Manager to join our team of professionals for our Healthcare Client!! This is 100% remote on EST time zone

Selected individual will have the following skills:

Data Analysis & Segmentation Understanding audience data to create targeted experiences.

Marketing Technology Expertise Proficiency in tools like personalization engines, CDPs, CRM, and testing platforms.

Journey Orchestration Mapping and optimizing customer touchpoints across channels.

A/B Testing & Optimization Running experiments to improve engagement and conversion.

Cross-Functional Collaboration Working with across teams to deliver success (i.e. product, content, and marketing operation teams.)

In this position you will

  • Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
  • Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
  • Leverage behavioral data and audience segmentation to craft tailored customer experiences.
  • Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
  • Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
  • Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communications priorities and timely execution.
  • Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
  • Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
  • Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
  • Foster collaboration across teams to ensure consistent messaging and personalization across all touch points.

You ll have:

  • 5-7 years of experience in personalization, digital web strategy, customer journey management, or audience insights.
  • Expertise in A/B and multivariate testing frameworks.
  • Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
  • Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics.
  • Strong understanding of customer journeys, segmentation, and audience insights.
  • Exceptional organizational skills with the ability to manage multiple projects simultaneously.
  • Effective communication skills to present complex ideas in a clear and compelling manner
  • Detail-oriented with a results-driven mindset

Education

  • Bachelor s degree in Marketing, Analytics, Business, or a related field.
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