Digital CRM Analyst

The Digital team at 7-Eleven is reimagining how consumers view convenience. As a Digital marketing product specialist, you will be the primary account manager and coordinator across all Digital CRM campaigns, ensuring successful end to end execution of CRM campaigns. In addition, you will work as a product manager, responsible for improving CRM processes - leveraging technology to drive transformation. Product managers define product strategy, develop, launch, and enhance products and services that drive our business forward. You ll work closely with marketing, Digital, and engineers, to define product requirements and coordinate resources from key stakeholders. You'll also be responsible for identifying and tracking KPIs as you build these amazing experiences, as well as tracking success of Digital campaigns launched. The ideal candidate is a highly organized individual with a passion for user experience and professional experience building impactful and meaningful customer experiences.

Why choose 7-Eleven? Because we are disruptors. We are makers. We are innovators. We are here to make a lasting change, and that change starts with you.

Responsibilities of Digital Marketing Product specialist include:

• Assist Digital Product Managers in ushering CRM campaigns through the marketing lifecycle.
• Assist in drafting campaign intent documents, defining target KPIs, and identifying audience segments.
• Partner with peers to ideate on optimal CRM campaign tactics to achieve target KPIs.
• Monitor and report on campaign trafficking status and performance metrics.
• Facilitate communication between Digital Product Managers and Marketing stakeholders to ensure alignment and timely execution.
• Support the optimization of the CRM intake process across departments.
• Identify bottlenecks and propose improvements to streamline campaign planning and execution.
• Collaborate with cross-functional teams to ensure CRM tools and workflows meet business needs.
• Compile and present campaign performance reports, highlighting key insights and opportunities for improvement.
• Track and analyze campaign KPIs to inform future strategy and decision-making.

Basic Qualifications:

• Bachelors Degree
• 1 2 years of experience in marketing, account management, or a related field.
• Strong interest in product management and digital marketing technologies.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects and communicate effectively across teams.
• Strong written and verbal communication.
• Familiarity with CRM platforms, campaign analytics, and KPI tracking.

Preferred Qualifications:

• Experience with Salesforce Marketing Cloud (SFMC) is a plus.
• Analytical mindset with a passion for data-driven decision-making.
• Comfortable working in a dynamic, team-oriented environment.

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