In-Store Media Product Manager

Title:- In-Store Media Product Manager Location:-Pleasanton, CA --- Hybrid (2+ days in office)

Duration:- 6+ Months+extension

Project Description:

Client is launching a new in-store digital display network to elevate the shopper experience and enable brands to connect with customers at the point of purchase. This pilot will roll out across approximately 80 stores in key regions, with plans to expand based on learnings and performance. We are seeking an In-Store Media Product Manager to drive the execution and integration of the technology that powers this initiative.is launching a new in-store digital display network to elevate the shopper experience and enable brands to connect with customers at the point of purchase. This pilot will roll out across approximately 80 stores in key regions, with plans to expand based on learnings and performance. We are seeking an In-Store Media Product Manager to drive the execution and integration of the technology that powers this initiative.
Duties:

As a Product Manager on this project, you ll be responsible for selecting, customizing, and integrating the technology that powers Albertsons new in-store digital display network. You ll work with internal IT teams to connect displays with POS and loyalty systems, ensuring content can be delivered and measured effectively. You won t be running marketing campaigns instead, you ll focus on the execution side: writing clear requirements, coordinating stakeholders, supporting pilots in ~80 stores, and enabling media operations teams to launch and measure brand activations. You ll also help refine the roadmap as the pilot scales, making sure the technology delivers both shopper engagement and measurable sales impact.

This is not a marketing campaign role the focus is on building, customizing, and integrating the enabling technologies that allow media operations teams to deliver and measure in-store activations. The role is execution-focused with responsibility for requirements, vendor and IT collaboration, and roadmap sequencing as the program scales

• Lead product ownership of the in-store digital display network, ensuring smooth rollout, integration, and ongoing optimization.
• Collaborate with IT, store operations, and media operations to connect displays with POS systems, loyalty platforms, and content delivery systems.
• Translate business and operational needs into clear, actionable product requirements and documentation.
• Support the pilot launch across ~80 stores, including on-site visits to assess performance, troubleshoot, and gather insights.
• Partner with vendors and internal stakeholders to manage integrations, measure performance, and improve reliability.
• Ensure measurement capabilities are in place, including proof of play, attribution, and sales lift analytics.
• Provide input on roadmap sequencing and scaling strategy to inform broader rollout.

Top Requirements (Must haves):

• Direct, hands-on experience with in-store technology (digital displays, promotions, loyalty programs, POS systems).
• Strong understanding of loyalty management systems and retail media operations.
• Proficiency in Excel (pivots), SQL, BigQuery. POS systems. Loyalty management systems. Vendors: Tune, StrataCash.
• Ability to write concise and detailed requirements documents.
• Excellent communication skills with the ability to collaborate across technical and business stakeholders.
• Willingness to travel to store locations to support pilots and execution.
• Candidates must articulate specific in-store tech experience (not generic brand portals).