Lifecycle Marketing Manager - Remote

RESPONSIBILITIES:
A Kforce client is seeking a remote Lifecycle Marketing Manager to join their team.

Responsibilities:
* Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and sms channels
* Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies
* Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, Quickbase, Campaign Manager, etc) to drive conversion, unit growth, and revenue
* Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns
* Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI
* Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations
* High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations
* Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision
* Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results

REQUIREMENTS:
* CRM Marketer with 6 or more years of experience in b2c or b2b lifecycle marketing
* Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance
* Exceptional executional and project/time management skills
* Passion and ability to be agile in campaign development, execution and delivery of results
* Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness
* Ability to manage multiple complex projects, stakeholders, and competing priorities
* Ability to both create long term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs
* Experience with the use of Eloqua, Marketo or Campaign Manager is a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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