Manager, Social Media & Digital Content

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care-and we bring those experiences with us to work in serving our millions of policyholders each day.

We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.

Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what's best for our customers and collaborate to drive progress.
• Make it happen. We work with intention toward a common purpose and forge ways forward together.
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE

Manager, Social Media & Digital Content

POSITION LOCATION

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

YOUR ROLE

The Integrat6ed Communications team serves as a trusted advisor to our business leaders and associates, working together to provide helpful information and tools to Genworth associates, distributors and policyholders, as well as the media.

We are looking for a Social Media & Digital Content Manager to manage digital content across our external websites and social media platforms, as well as create content for those platforms. This role will support both the Genworth and CareScout brands, working across teams and functions to ensure we're sharing fresh, relevant content to our various audiences. While this role is an individual contributor, they will be able to leverage other teams for content creation. Strong candidates will have proven success building and maintaining B2B and B2C social media communities, exceptional communication skills, a customer-centric orientation, strong technical aptitude, proven attention to detail, and the ability to manage multiple priorities in a fast-paced environment. Note: This role will report to the SVP, Communication, Brand and Transformation.

What you will be doing

• Developing and executing social media content strategies & campaigns to support the different brand goals for both Genworth and CareScout
• Developing and executing a content strategy for Genworth.com
• Creating and maintaining content calendars for social media and Genworth.com
• Generating, editing, publishing, and sharing compelling social media and digital content, including videos, graphics, and written copy (with support from others)
• Developing and implementing an employee social media advocacy program
• Driving the tech stack strategy to support our social media efforts
• Ensuring our social media accounts and activity reflect our brand voice and visual standards
• Facilitating legal and compliance review of content
• Developing and maintaining detailed response matrices for our social media platforms
• Building and managing social media communities, including timely, direct engagement with followers as well as liaising with Genworth's reactive social media team and leadership
• Monitoring how other organizations are engaging with similar audiences on social channels, and the differentiators of our social presence within that ecosphere
• Monitoring sentiment, engagement, and traffic metrics across social media platforms and websites, adjusting approach, as needed, based on those metrics
• Supporting crisis management communications needs as they may relate to our web properties and social media platforms
• Staying apprised of social media trends and best practices
• Other duties as assigned

What you bring

• 7+ years of experience in social media management, including strategy development, content creation, community engagement, and content planning
• Understanding and experience across the full array of social media platforms including Facebook, LinkedIn, X, Instagram, YouTube and TikTok
• Proven track record of growing online communities, as well as improving sentiment and engagement over time
• Experience developing and executing influencer strategies
• Exceptional copywriting skills, including the ability to shift tone and voice quickly
• An eye for developing visually-compelling content
• Exceptional time management, organizational, and prioritization skills with an emphasis on follow-through and attention to detail
• Experience working with and ability to ensure security of highly confidential information
• Experience in the aging care and/or financial services space preferred
• Experience with content management systems (Wordpress, Storyblok,etc.) and graphic design (Canva, Adobe) preferred

Employee Benefits & Well-Being

Genworth employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off - Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services