Marketing Campaign Reporting Analyst

TYM North America has an immediate need for a Marketing Campaign Reporting Analyst for a 6-month contract onsite at their Atlanta Buckhead location. The primary deliverable is to develop an automated marketing reporting dashboard. The ideal candidate will be well versed in advertising and marketing analytics and the tools required to make this happen.

Responsibilities:

• Build marketing lead and customer management dashboards in PowerBI or Tableau.
• Partner with Marketing to identify segmentation testing and review/optimize existing lead work flows through to cost per lead and cost per acquisition
• Perform ad hoc analyses, as needed, to support marketing efforts.
• Other responsibilities include smaller ad-hoc reporting tasks.

Requirements:

• Experience in consolidating campaign data from various sources, including

• Google Analytics

• FB Ad manager

• HubSpot
• Salesforce

• Company customer registration database (SAP)

• Company web site
• Expert knowledge of KPIs and reporting related to prospecting, customer lifecycle and dealer marketing campaigns
• Familiar with reporting and benchmarks for print media, social media, paid digital, radio or TV advertisements.
• Familiar with HubSpot email reporting and able to assist digital marketing mgr. to set up and optimize customer data for direct mail, email marketing campaign

About TYM:

TYM creates tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them.

Headquartered in Korea with distribution across North America, Europe, and Asia, and assembly operations in the USA, TYM has been empowering customers for over 70 years.

TYM has a rich history of research, technology and innovation, the cumulative insight of our employees and the global recognition of our customers, peers and business partners, who drive as to reach new heights of success.

TYM fosters a thriving and innovative community of professionals. We value our talent and are in constant search for the best people for the job. TYM has an opportunity for you.