Overview
Skills
Job Details
Marketing Manager: III (Senior)
Location: Boston, MA 02109
Description:
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The CRM Campaign Specialist will be responsible for end-to-end setup, QA, and execution of CRM email campaigns ensuring campaign accuracy, audience quality, and continuous process improvement.
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The ideal candidate combines technical proficiency in SQL and campaign automation tools with strong communication skills and a collaborative mindset.
Responsibilities:
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Build, manage, monitor, and optimize campaigns across channels, especially email
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Manage day-to-day campaign operations from design through QA, ensuring flawless execution and on-time delivery.
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Collaborate with colleagues and client-partners to make sure campaign design aligns with goals
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Perform quality assurance testing before activating customer communications
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Write SQL queries, validate data, and troubleshoot issues with logic, workflows, or audience quality to ensure high campaign accuracy.
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Monitor campaigns to ensure deliverability and performance.
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Approach projects with curiosity, integrity, and a focus on delivering measurable results
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Tackle technical challenges with strong analytical and troubleshooting skills to keep campaigns on track.
Must-Have Requirements:
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5+ years of overall industry experience
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3+ years Oracle Responsys experience
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5+ years of hands-on campaign development experience using platforms such as Adobe Campaign Classic, Unica, Oracle Responsys
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Bachelor's degree in marketing, communication, direct mail, digital marketing, computer science or related fields
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Solid experience with SQL (such as SQL Server, SAS, Snowflake)
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Familiarity with HTML and email design principles to collaborate effectively with creative teams
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Strong understanding of campaign flows, relational databases, and backend processes
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Detail-oriented and process-driven with the ability to manage complexity and shifting priorities
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Exceptional communication skills
Nice-to-Haves:
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Adobe Campaign knowledge, Adobe Target knowledge