Overview
On Site
Full Time
Skills
Pivotal
Advanced Analytics
Predictive Modelling
Marketing Analytics
Statistical Models
Swift
Marketing Operations
Roadmaps
Analytical Skill
Marketing Strategy
Statistics
Economics
Microsoft Excel
SQL
Tableau
Python
Data Manipulation
Algorithms
Modeling
Big Data
Cloud Computing
A/B Testing
Regression Analysis
Testing
KPI
Return On Investment
Critical Thinking
Problem Solving
Conflict Resolution
Optimization
Marketing
Sales
Data Science
Data Engineering
Analytics
Digital Marketing
Communication
Stakeholder Management
Finance
Collaboration
Job Details
To elevate our impact, we're investing in cross-functional Marketing Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation.
We are seeking a Lead Marketing Strategy Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.
In this role you will:
Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
Establish the analytical framework to successfully deliver business OKRs
Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
Run BAU, proposed and other "what if" scenarios assessments to validate approach and evaluate impact
Design an actionable marketing operations and experimentation roadmap
Build consensus and influence senior stakeholders to gain confidence in analytics proposals
Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization
What it takes:
Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
Understanding of A/B testing, regression, hypothesis testing, and statistical significance
Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
Ability to translate complex data into actionable insights for non-technical stakeholders
Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams
The ideal candidate will have:
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Exceptional verbal+written communication and stakeholder management skills
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
We are seeking a Lead Marketing Strategy Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.
In this role you will:
Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
Establish the analytical framework to successfully deliver business OKRs
Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
Run BAU, proposed and other "what if" scenarios assessments to validate approach and evaluate impact
Design an actionable marketing operations and experimentation roadmap
Build consensus and influence senior stakeholders to gain confidence in analytics proposals
Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization
What it takes:
Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
Understanding of A/B testing, regression, hypothesis testing, and statistical significance
Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
Ability to translate complex data into actionable insights for non-technical stakeholders
Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams
The ideal candidate will have:
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Exceptional verbal+written communication and stakeholder management skills
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.