Salesforce Marketing Cloud

Dal-Tile is looking for a motivated professional to join the team to work on strategic projects that lead to Digital Transformation. This individual will assist in delivering new Customer Experiences through new Customer Journeys or strategic projects.

Our ideal candidate will have prior experience working in Salesforce Marketing Cloud and working on a team or with a Digital team to expand Customer Experiences through new technologies. This individual will need to have a strong skillset in managing requirements and ensuring solutions meet user or business expectations.

Duties and Responsibilities of the Position:

• Takes initiative to identify and implement process best practices and efficiencies
• Looks to understand and improve business processes rather than simple lift and shift approaches
• Collaborate with development teams to test and verify that solutions meet business requirements
• This person will need to be strong with Salesforce Marketing Cloud and will help maintain data integrity and integrations between our websites and SFMC
• Partner with the Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns
• Conducts database management for list building, data hygiene, and data enrichment activities
• Lead other strategic Digital Marketing projects that enrich Customer Journeys and User Experience.

Required Experience and Education:

• Requires a bachelor s degree or equivalent experience
• Requires at least 5 years of prior relevant experience
• Experience in supporting end-user requirements gathering and documentation
• Expertise in SFMC Journey Builder, Email Studio, Content Builder, and Advertising Studio
• Hands-on experience with creating and updating data extensions, sending real-time triggered emails
• Understanding of CRM concepts and email communication best practices
• Good knowledge of AMP Script and JavaScript to support personalization efforts
• Familiarity with HTML, CSS, and email deliverability
• Basic knowledge of SQL queries and API concepts

Competencies:

• Strong verbal and written communication skills
• Forward-thinking, well-organized, and detail-oriented
• Able to work in a strong collaborative environment

Other Pertinent Job Information:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, type, talk, and hear. Specific vision abilities required by this position include close vision, peripheral vision, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.