Senior MarTech Business Analyst

Axos Bank

Target Range:
$70,000.00/Yr. - $85,000.00/Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job
Axos Bank is seeking a skilled and motivated Senior MarTech Business Analyst to act as a strategic liaison between business needs, marketing strategy, and marketing technology (MarTech) solutions. In this role, you will work closely with cross-functional teams-including Business, Marketing Strategy, Analytics and Software Development-to analyze business processes, gather and document requirements, and translate them into clear functional and technical solutions.

Your focus will be on enabling efficient automated processes, campaign execution, and seamless system integrations that support marketing and business objectives from a technological perspective but driven by the business value/revenue standpoint.

Responsibilities:

• Collaborate with stakeholders to elicit, analyze, and document business requirements for new initiatives, system enhancements, and integrations
• Help to define project scope, objectives, and deliverables in partnership with project managers, IT teams, and other key stakeholders as well as to identify in timely manner dependencies among them
• Document business processes, system requirements, and user guides to ensure clarity and support ongoing maintenance
• Develop and maintain data models, dashboards, and reports to track key performance indicators (KPIs) and monitor project progress
• Lead communications effectively with stakeholders at all levels and explain technical concepts to non-technical audiences
• Manage multiple projects in order to meet deadlines in a high-speed/pressuring setting and priority shifting environment by using main agile approaches (Scrum and Kanban)
• Take full ownership of the product backlog throughout the entire requirements lifecycle
• Collaborate with stakeholders to define high-level business needs and translate them into clear, actionable work items
• Analyze and break down complex requirements into detailed components and user stories
• Lead prioritization efforts using appropriate techniques to align work with business value and objectives
• Support planning activities, including sprint and release planning
• Work closely with delivery teams through implementation, ensuring requirements are well understood and executed
• Conduct solution assessment to confirm that delivered features meet business expectations and add value

Requirements:

• Bachelor's degree or equivalent experience
• 3+ years' of experience as a Business Analyst within MarTech, preferably within the financial services industry
• Excellent analytical and problem-solving skills with attention to detail and a proactive approach to identifying solutions
• Experience working with MarTech platforms such as Salesforce Marketing Cloud, Personalization, HubSpot, Marketo, Eloqua, Pardot and CRMs Understanding of Web/Mobile, Email, SMS, Push Notifications, In-App and Print Mail marketing best practices, regulations and analytics, including email deliverability, consent management, CTR, etc.
• Proven experience with web, mobile, and email user interfaces, deep linking behavior, tracking mechanisms, different integrations/communications methods (APIs, Webhooks, etc.)
• Familiarity with Marketing Automation concepts such as lead management, lead scoring, demand generation, personalization, and lifecycle/growth marketing is a plus
• Highly self-motivated, organized, and detail-oriented, with a strong sense of ownership over assigned projects
• Adaptable, with a positive, can-do attitude in a fast-paced and dynamic environment
• Creative problem-solver with a passion for marketing and technology-driven innovation
• Strong verbal and written communication skills; able to collaborate effectively across cross-functional teams

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We're a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.