Social Media Coordinator

Part-time assignment - Hybrid remote within five boroughs

A successful Social Media and Analytics Specialist will:
- Strategize, manage, and operate social media for Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and others
- Build a robust network and audience across the nonprofit industry
- Develop content and a strategic posting strategy across all social media channels
- Provide social and digital support to promote and manage events across all Senior Planet geographies and advocacy campaigns
- Optimize social media platforms including paid social, with an eye towards innovation and evolving use of platforms, working with *** paid advertising teams
- Engage with participants and others through feedback loops on social media
- Achieve, measure and report strong engagement and outcomes through metrics on all channels
- Ensure equitable storytelling and asset-based framing as part of commitment to racial, social and environmental equity

The Essentials:
- 3-5 years of experience minimum in communications and/or social media
- The desire to work in a fast-paced, self-directed, and data-driven environment with a high-performance team
- Experience with communications skills including accurate and compelling written communication particularly in social and digital media.
- Familiarity with Hootsuite and social media platforms including Facebook, Instagram, Twitter, and LinkedIn
- Experience in analytics and reporting social media statistics
- Experience building, growing and managing social media channels
- Experience in fostering diversity, equity and inclusion
- Obsessive organization and a sharp eye for detail
- Ability to manage multiple requests and projects

The Extras:
- Proficiency in Wordpress, Mailchimp, and Adobe Suite, including Photoshop, Illustrator, and InDesign
- Strong design sensibility and eye for design
- Familiarity with aging and tech industry conferences, journals, and opportunities
- Experience with advocacy campaigns that use social media to motivate action
- Multi-cultural or cross-cultural experience including ability to use social media to connect with diverse audiences
- Multi-lingual skills are very desirable!