Assistant Manager Digital Marketing

Assistant Manager Digital Marketing Department: Marketing Location: US remote Experience: 3 5 years in digital marketing, preferably in retail, FMCG, or lifestyle brands Employment Type: Full-time

About the Company:

We are a leading retail brand committed to delivering exceptional customer experiences through innovation, quality, and design. As we expand our digital footprint, we are looking for a dynamic and detail-oriented Assistant Manager Digital Marketing to support the execution of our digital campaigns and help grow our online presence.

Role Overview:

The Assistant Manager Digital Marketing will work closely with the marketing leadership and cross-functional teams to implement, monitor, and optimize digital campaigns across channels. You will help drive traffic, conversions, and brand visibility through a mix of performance marketing, content, CRM, and analytics.

Key Responsibilities:

Campaign Management

Assist in planning and executing digital marketing campaigns across Google Ads, Facebook/Instagram, YouTube, and other platforms

Coordinate with creative teams for campaign assets and ensure timely delivery

Monitor daily campaign performance and ensure optimal spend and performance

Performance Marketing & Analytics

Track KPIs like CTR, CPC, ROAS, bounce rate, and conversion rate

Use platforms such as Google Analytics, Meta Ads Manager, and Google Data Studio to analyze campaign effectiveness

Generate reports and dashboards for internal stakeholders with actionable insights

Content & Social Media

Manage content calendars for digital channels, including social media, website banners, and emailers

Coordinate with influencers or agencies for brand campaigns

Monitor social media engagement and assist in community management

Email, SMS & CRM

Assist in the execution of email and SMS marketing campaigns using platforms like Mailchimp, Klaviyo, or WebEngage

Segment audiences and run automation flows to improve engagement and repeat visits

Track open rates, CTRs, and engagement to improve future campaigns

Website & E-commerce Support

Collaborate with the e-commerce and tech teams to update banners, product pages, and landing pages

Assist in on-page SEO and keyword updates

Monitor user journey and help in CRO initiatives (heatmaps, A/B testing, etc.)

Skills & Qualifications:

Bachelor s degree in Marketing, Communications, Business, or related field

3 5 years of hands-on experience in digital marketing (retail or D2C brand preferred)

Strong knowledge of Meta Ads, Google Ads, SEO, and email marketing tools

Working knowledge of Google Analytics 4, Google Tag Manager, and Microsoft Excel/Google Sheets

Excellent communication, organizational, and time management skills

Creative eye with attention to detail in design and messaging

Knowledge of Shopify, Magento, or similar CMS platforms is a plus