Deep knowledge of Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, Contact Builder, Mobile Studio, and Personalization (Interaction Studio).
Hands-on expertise in Salesforce Data Cloud: data streams, data model objects (DMOs), identity resolution, data actions, calculated insights, and data activations.
Strong understanding of APIs, REST/SOAP integrations, and data synchronization with external systems.
Experience with SQL, AMPscript, SSJS, and data management tools.
Familiarity with MuleSoft, Salesforce Flow, Snowflake, or AWS/Google Cloud Platform data services is a plus.
Proven ability to design cross-cloud architectures (Marketing, Sales, Service, Commerce, and Data Cloud).
Solution Architecture & Design
Lead end-to-end architecture, design, and implementation of Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Personalization (Interaction Studio).
Architect and integrate Salesforce Data Cloud with SFMC and other Salesforce Clouds (Sales, Service, Commerce, Experience).
Develop scalable data models, segmentation strategies, and identity resolution frameworks in Data Cloud.
Design robust integration patterns using APIs, ETL, and middleware (e.g., MuleSoft, Informatica, etc.).
Data Strategy & Governance
Define and enforce best practices for data ingestion, harmonization, and activation across Marketing Cloud and Data Cloud.
Establish data quality, privacy, and compliance controls aligned with GDPR, CCPA, and CAN-SPAM.
Collaborate with data engineering and analytics teams to ensure consistency in customer data pipelines and schemas.
Implementation & Optimization
Lead technical implementation and configuration efforts for campaigns, automations, and real-time personalization use cases.
Optimize audience segmentation, journey orchestration, and channel performance using AI and analytics tools.
Troubleshoot complex issues in SFMC, Data Cloud, and connected systems.
Cross-Functional Collaboration
Partner with marketing, IT, product, and analytics teams to align technical solutions with business goals.
Provide thought leadership and technical guidance to developers, administrators, and business stakeholders.
Mentor junior technical staff and drive knowledge-sharing initiatives