Job Title: SFDC Marketing Cloud Architect
Location: Remote
Employment Type: Contract
Client : Redhat
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Job Description:
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) professional to design, develop, and execute marketing automation solutions within the Salesforce ecosystem. The ideal candidate will have hands-on experience in implementing customer journeys, automations, data integrations, and personalized campaigns.
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Responsibilities:
Design and implement multi-channel marketing campaigns using Salesforce Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages, etc.)
Develop and maintain customer journeys and automation workflows aligned with marketing strategies.
Configure data extensions, data imports, and SQL queries for segmentation and analytics.
Build dynamic and personalized email templates using AMPscript, HTML, and SSJS.
Integrate Marketing Cloud with Salesforce CRM and other systems via APIs, SFTP, or Data Views.
Collaborate with marketing and CRM teams to understand requirements and translate them into scalable SFMC solutions.
Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations.
Monitor campaign performance and optimize delivery, engagement, and automation logic.
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Required Skills & Qualifications:
3+ years of hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
Strong experience with AMPscript, SQL, HTML, and JavaScript.
Experience with Salesforce CRM integration (Marketing Cloud Connect).
Working knowledge of data modeling, segmentation, and campaign analytics.
Experience building and maintaining automated customer journeys.
Excellent problem-solving and communication skills.
Salesforce Marketing Cloud certification (e.g., Email Specialist, Marketing Cloud Developer, or Consultant) is preferred.
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Preferred Skills:
Experience with Interaction Studio, Datorama, or Advertising Studio.
Familiarity with APIs, REST/SOAP web services, and data synchronization.
Exposure to Agile methodology and CI/CD processes.
Experience working in a multi-cloud Salesforce environment (Sales Cloud, Service Cloud, etc.).
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Education:
Bachelor s degree in Computer Science, Information Technology, Marketing, or related field.